Top three ways to increase ROI on Google Ads for your E-commerce

It´s tough to run an E-commerce business today. The average profit margin in retail is low. For Swedish retailers, a study from last year shows that the number on average is 3% Svensk Handel and for the lowest performing companies, the trend is even worse. The fast-growing E-commerce segment make it even more challenging to keep the margins ups. That's why it has never been more important to focus on ROI by improving the digital marketing strategy of e-businesses.
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OTHER ON-DEMAND WEBINARS

Getting started with sponsored ads for KDP authors

Learn how sponsored ads can help KDP authors like you reach new readers and drive more sales. In this webinar, we’ll show you how our self-service advertising solutions can help you promote your books to a wide, relevant audience and inspire readers' loyalty.
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Display Takes the Lead on Digital Marketing Growth

Digital Vidya

If you are a digital marketer who works on Display advertising, this session offers a deep dive into the how the ecosystem evolved in 2018 in a post ITP/GDPR world. With data regulation being an important factor, the ad relevance is an obvious spin-off to the debate.
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Social Ads: How to Boost Organic Results with Paid Advertising

Hootsuite

It’s no secret. Organic reach has declined. And ongoing changes to Facebook’s News Feed means organic reach will sink even further in 2018. This new landscape requires us to rethink how organic and paid work together. Join us for a webinar where we’ll show you how to get most the most out of your ad budget, plus the nuts and bolts of boosting content: when, why, and how.
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New Ways to Boost Mobile App and Advertising Revenues

Almost 70% of all digital ad spending in the US will go to ads delivered on mobile devices this year. That’s no surprise since consumers spend more time in apps, and engage with them more often. In fact, a wider variety of mobile apps are finding audiences and new ways of making money. Grocery, shopping, and navigation apps are all seeing increases in users, who are spending more in-app on subscriptions and virtual goods.
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