When it comes to running advertising campaigns on Google, it’s important to know that there is a suite of tools available and each one allows you to reach a different ad goal.
Join us now for a special webinar in partnership with Google.
We will go over the tools of the Google Ads suite - with case studies and success stories - to learn how they can help you reach better ad results and get higher conversions.
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AdEspresso
Join us for our free webinar with our super Facebook Ads expert Paul Fairbrother! If you’re not running retargeting campaigns the chances are that you’re leaving a lot of money on the table. It often takes several touch points to turn a cold prospect into a customer and then a repeat buyer so Facebook ad campaigns targeting warm audiences nearly always have the highest ROI.
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The current paper answers two key questions: how direct mails affect different online and offline consumer activity metrics throughout the purchase funnel and how they interact with digital marketing communication tools. Analyzing data from two experimental studies from a large European insurance firm, the results reveal that direct mailing significantly influences consumer activity metrics in the online channel (i.e., online search and clicking behavior), in support of cross-channel effects of direct mailing. Additionally, the results show positive synergy between direct mailing and display advertising. Therefore, despite the rise of digital, direct mailing still serves as an effective marketing tool, both by itself and in combination with digital marketing.
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lorman
Influencer marketing, native advertising and other forms of viral marketing via social media have emerged as some of the most popular and dynamic tools available to advertisers today to engage consumer audiences. The Federal Trade Commission (FTC) has become increasingly active in seeking to regulate how advertisers and influencers can effectively and legally communicate with the consuming public.
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