In the wake of cookie restrictions and increasing privacy legislation, marketers are looking for alternative ways to reach their desired audience and demanding accurate contextual targeting at scale. This shift is the perfect opportunity for publishers to take back control of their first-party data. To succeed in 2020, publishers need to shift their focus to contextual intelligence, reduce waste, and regain control of their inventory. Learn what you can be doing to avoid the post-cookie fallout and increase your yield in the wake of industry change. Watch the webinar on-demand now to get ahead of the post-cookie curve.
Watch Now
Evolving Ad Platforms – Programmatic, OTT, Apps, Gaming & eSports When pursuing a digital advertising strategy it’s important to ensure representation across many platforms and channels. This webinar will go into detail on the evolving ad landscape, new platforms in the space, and which ones we think will be the most valuable going forward.
Watch Now
Ad-Juster, Inc
We all know that reporting on media and advertising data is complex. But what do we need for effective reporting and analytics? What if you had access to a solution that combines a best-in-class BI platform with media-specific connections and robust data tools? That’s what we’ve created with ProgrammaticIQ.
Watch Now
CPC Strategy
The success of a brand doesn’t merely depend on the value of a customer’s single purchase; rather, it’s about the value a customer offers over their lifetime. Brand advocates are satisfied customers who genuinely love your brand and spread the word about it – and while not all of your customers become 100% loyal to your brand, all of your customers have the potential to become advocates.
Watch Now