May 2019: Paid Media: Digital ad trends

On July 10, 2018 Google announced the 2018 Roadmap for the Google AdWords platform - including changes to popular features and ad formats.

You probably know that building your brand on Amazon can help connect you with customers and deepen engagement with your products. But what does 'building your brand' actually mean? In this webinar, we'll explore the facets of brand building—developing your story, sharing your mission, and consistently applying your style guide—and show you how they can have a real, meaningful impact on both your brand and customers.

Marketing in 2018 was both exciting and eventful between GDPR, Adobe’s acquisition of Marketo, and the rising popularity of conversational marketing, chatbots, voice search and artificial intelligence (AI). So what’s next? What game changers will 2019 include?

Consumers today, with a seemingly infinite menu of content outlets, demand more relevant and personalized engagements with publishers’ content and the advertising surrounding it. But delivering custom experiences is increasingly challenging for publishers to execute on their owned and operated properties: Data deprecation, a complex privacy landscape, fragmented consumer habits, and competition from walled gardens make it difficult for publishers to attract users and advertisers alike. With a sound first-party data organization and trusted third-party data partners, publishers can combat these forces and increase margin and revenue with improved media performance. By building from a strong foundation in identity, publishers can connect consumers to existing records in their databases to serve more relevant interactions on their digital properties.