Navigating the Advertising and Marketing Landscape in an Economic Downturn

Thanks to our premier partnership with Google, our experts have been able to once again provide marketers across the globe with one of the most insightful resources for online advertising - the Industry Benchmarks. An exclusive look into data straight from Google, our benchmarks provide you with the knowledge you need to ensure your advertising efforts have what it takes to produce results for your business.

Amazon is experiencing steady year over year growth and increasing competition within the Amazon Ad landscape. For brands to reach customers it now requires sophisticated advertising strategies that are scalable and will outlast competitors. We’ll be covering the latest updates on Amazon Advertising, marketing tactics, and best practices. CPC Strategy now part of Elite SEM speakers will unpack how Amazon’s different ad types work together in the Amazon Advertising Funnel.

CRM audience marketing measurement is undergoing a revolution. With Marketing Intelligence and data analytics platforms like Datorama, marketers gain full transparency into their 1st Party CRM audiences, creative messaging, web analytics, and offers. This allows them to quickly extract insights that drive ROAS and growth. In this webinar recording, hear directly from leaders at Datorama, who will share how to: Build advertising and campaign performance transparency across marketing channels, audiences, and creatives.

Wondering how you can simplify the steps between ad serve and checkout to drive sales? Are your customers frustrated by disjointed experiences between seeing your ads and landing on retailer websites? Join Jivox and Shoppable® for a walkthrough of how to solve these challenges by connecting personalized ad creative, integrated branded checkout pages, and purchase insights in one cohesive commerce marketing campaign. In our previous webinar, we introduced viewers to the concept of headless commerce through our partnership with Shoppable® and shared strategies for reducing friction in the conversion process taking into account industry trends.