OpenX Traffic Quality Series: Lessons in Suspicious Traffic and Viewability

Today’s digital landscape is evolving – and so is the person behind the screen. The average consumer can decide in milliseconds whether an ad or video is relevant. How can you, as a business, work to cut through the noise – and ensure you’re getting transparent reporting to guarantee success?

Exclusive insights for publishers from the Cannes Lions Festival in France is the focus of an INMA Webinar featuring Marcelo Benez, chief commercial officer for Folha de S.Paulo. In a world amid rapid transition, what can the most important creativity festival on the planet convey to news media companies? What’s next in trends and values for the quickly changing advertising industry?

Familiar with bid multipliers? No stress if you’re not - bid multipliers is a Facebook feature that helps advertisers, like you, to streamline their audience segmentation without splitting them into different ad sets. We have seen it improve advertisers’ performance significantly, but we understand why it might feel daunting to get started. Maulik Desai and Tuomas Mäki hosted a webinar to discuss Bid Multipliers for Mobile App and E-Commerce Advertisers, where they took a deep dive into bid multipliers and how to use them to drive performance.

Amazon is experiencing steady year over year growth and increasing competition within the Amazon Ad landscape. For brands to reach customers it now requires sophisticated advertising strategies that are scalable and will outlast competitors. We’ll be covering the latest updates on Amazon Advertising, marketing tactics, and best practices. CPC Strategy now part of Elite SEM speakers will unpack how Amazon’s different ad types work together in the Amazon Advertising Funnel.