Paid Media: Digital Ad Trends Programmatic/OTT/RTB

In this episode, we will explore how Instagram is a powerful vehicle for all creators to expand their reach and even earn an income. But, creators of color have often struggled to receive the recognition they deserve, although they are the ones who create the content that goes viral, a lot of times without attribution. How can advertisers better engage with the creators who are actually driving the creativity?

Millions of people search the web on their computers and mobile devices. Search engine marketing (SEM) is how you can get your ads in front of these future customers when they’re searching for businesses like yours. You set your own budget and are charged only when your ad is clicked. This makes SEM an affordable way to reach more customers for businesses of all sizes — including yours.

As US consumers continue to chart an uncertain course through the storm of COVID-19, brands struggle with knowing how to reach out – what messages will seem helpful and appropriate in such chaotic times. In this on-demand webinar, we look at smart strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic. GfK’s Jon Brand and Melissa Sheila Garcia explore ways to tap into key themes of well-received campaigns responding to COVID-19 monitor competitive online ad activity – even targeted “dark” marketing – during the pandemic get reliable insights on consumers’ reactions to brand creative maximize the short-term engagement – and long-term memorability – of ads The webinar draws on GfK’s partnership with BrandTotal – a real-time competitive intelligence platform capturing social media activity – and GfK’s own Ad Fit Optimizer (AFO) tool for optimizing ad creative.

Personalized ads are the superpower that help small businesses compete and grow on their terms. Their shot at success and growth is integrally tied to their ability to reach their customers and potential customers in a way that’s easy and affordable. Join us for an opportunity to hear from a panel of SMB owners that share their journey and successes with digital tools through the pandemic.