Webcast
For successful marketers, delivering personalized customer experiences at every touchpoint, at scale and across the customer lifecycle is no longer a nice-to-have. It's a must-do. However, over two thirds of marketers struggle to deliver on this mandate despite the opportunities presented by adtech, according to “The Personalized Advertising Confidence Gap,” an October 2018 commissioned study conducted by Forrester Consulting on behalf of RevJet.
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IAB Europe
Speakers from trailblazing companies in the field of blockchain as well as adopters of these solutions took part in a session designed to better familiarize you with the inner workings of this intricate technology and its current and future impact on digital advertising.
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Leading brands have embraced the end of the 3rd party cookie and the necessity to align to a more modern and responsible approach to identification and personalization. ExP combines the person-centered profiles of FullContact, the robust collection and real time CDP capabilities of Adobe Experience Platform, and proven expertise in strategy, design, and technology from Hero Digital.
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BreakthroughBroker.com
In 2016 Facebook launched their casual sharing add-on in an effort to draw in the existing Snapchat audience. According to the Social Report blog this caused a significant decrease in usage as influencers in the United States favored the Instagram version.
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