Targeted advertising brings higher revenues for your video content and strengthens viewer engagement. But how can you scale-up targeted, dynamic ads to mass audiences?
Join Harmonic for a live webinar on How to Deliver Targeted Ads at Scale on October 6, 2022.
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AdEspresso
Want to run Google Ads campaigns but don't know where to start? Join this webinar with Chiara Iacoponi, senior Ads strategist at Google, to learn how to add Google Ads powered by AdEspresso to your digital marketing strategy. Today's customer's online behavior has completely revolutionized the concept of the customer journey, which has become more fragmented than ever before. Users are constantly connected, moving across devices, platforms and exposed to increasing amounts of information while making purchasing decisions. From a marketing point of view, this shift in consumer behavior calls for integrated marketing strategies across media, in order to be as effective as possible throughout the entire marketing funnel.
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Microsoft
Millions of people search the web on their computers and mobile devices. Search engine marketing (SEM) is how you can get your ads in front of these future customers when they’re searching for businesses like yours. You set your own budget and are charged only when your ad is clicked. This makes SEM an affordable way to reach more customers for businesses of all sizes — including yours.
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Wondering how you can simplify the steps between ad serve and checkout to drive sales?
Are your customers frustrated by disjointed experiences between seeing your ads and landing on retailer websites?
Join Jivox and Shoppable® for a walkthrough of how to solve these challenges by connecting personalized ad creative, integrated branded checkout pages, and purchase insights in one cohesive commerce marketing campaign.
In our previous webinar, we introduced viewers to the concept of headless commerce through our partnership with Shoppable® and shared strategies for reducing friction in the conversion process taking into account industry trends.
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