How to Deliver Targeted Ads at Scale

Today I’m going to break down exactly how we took a webinar funnel from 0 and scaled it to 179,000 webinar registrations with Facebook Ads over the course of 18 months. This webinar funnel gave us the ability to spend over $300,000 dollars to profitably acquire customers on the front end.If you are in online coaching, training, or you use webinars to generate leads for your business, be sure to pay close attention here.The results we created by scaling this webinar campaign have already been featured in an interview over at Ad Tips for Ad Pros, but I want to break down the full campaign for you here as well.

OTT/CTV advertising has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. In 2021, there were nearly 214 million connected television users, and that number is projected to increase to 230 million by 2025. Coegi partners with leading industry experts from TheTradeDesk, Magnite, and iSpot.TV. In this webinar, the panelists clearly explain the immense opportunity available to advertisers in streaming TV. You’ll come away from this webinar with a much stronger understanding of the advertising opportunity on CTV and how to leverage it for maximum marketing ROI.

Within business, change is both constant and inevitable. Over the past twenty years, technology has revolutionized the world of advertising. Consumers are now exposed to more advertising than ever before and the way that they engage with brands has fundamentally changed. For advertisers, technological changes bring advantages and disadvantages. Advertisers can reach more people, more personally, across more spaces.

Despite algorithmic bias, ad fraud, and the moving target of privacy compliance, programmatic advertising is here to stay. Programmatic is efficient for advertisers and allows publishers to tap real-time demand to drive revenues. In this Meet the Analyst Webinar, our analyst Evelyn Mitchell explored how advertisers, publishers, and ad tech players operate in the programmatic marketplace that fuels over 90% of digital display ad spending in the US.