Stop Worrying About Cord Cutters: TV with the Precision of Digital

Cord cutters people abandoning linear TV in favor of over-the-top and on-demand services have been a major concern for advertisers who need to leverage television’s scale. But shifting viewing patterns are a reality and it’s time to put that anxiety to rest. The solution: Focus on cross-device identity to bring the precision of digital to your TV buys.
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OTHER ON-DEMAND WEBINARS

How Media Companies Overcome the Challenges of Cookie Deprecation with ADvendio's Solution

In this webinar recording, learn how ADvendio is the number one advertising omnichannel platform for media companies looking to digitally transform their operations due to the deprecation of third-party cookies.
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Engage CTV Viewers With Killer Creative: Understand Audiences to Optimize Performance

As younger viewers flock to streaming services, connected TV (CTV) is finally having a moment. But as advertisers begin moving their budgets away from linear to CTV, many questions about audience behaviors remain unanswered. What differentiates CTV viewers from linear TV audiences, for instance, and what kind of ad creative performs best when repetition is high and inventory low?
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Introduction to Rule Based Facebook Ads Optimization

AdEspresso

In today’s video we’re proud to present our first release of Rule Based Facebook Ads Optimization. Checking your campaigns every day looking for underperforming ads can be a boring and time-consuming task. Thanks to our new release you can now define optimization rules that AdEspresso will automatically apply for you, every day!
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Facebook Ads: How To Maximize Results In The Holiday Season

AdEspresso

The holiday season can be a great time for business with thousands of customers looking to do their Christmas shopping. Sales are especially high around the Black Friday and Cyber Monday weekend. On Facebook, it’s also the most competitive time of year. This holiday season is likely to see record high prices for Facebook advertising. You also need to find a way to get your ads to stand out from the crowd.
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