The 3 new steps to ppc domination in 2018

Beginning in August 2022, MSI will broadcast each session from our 2022 Analytics Conference weekly on Tuesdays from 12:30-1:00pm ET. Attendees will be able to pose questions to be answered live or within a week of the broadcast. This event is open to corporate members. Please make sure to login to your account in order to register. Randomized controlled trials (RCTs) have become increasingly popular for measuring advertising effects. However, when RCTs are infeasible, advertisers—or their measurement partners—may rely on observational methods to estimate ad effects. We present the first large-scale exploration of two popular observational methods by comparing their accuracy with 1,673 large-scale RCTs on Facebook. Despite having a wealth of user-level data, neither method performs well, with median relative error rates between 5X and 11X. We conclude that observational methods for estimating ad effectiveness may not work until advertising platforms log highly granular features (e.g., at the auction-bid level) for modeling purposes.

Targeted advertising brings higher revenues for your video content and strengthens viewer engagement. But how can you scale-up targeted, dynamic ads to mass audiences? Join Harmonic for a live webinar on How to Deliver Targeted Ads at Scale on October 6, 2022.

The streaming world is preparing for a makeover in the new year. Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed linear viewing, meaning there are even more opportunities to make your mark. So how exactly can advertisers prepare for this new landscape?

At the heart of this Exposure Ninja webinar are key recommendations on how to increase your B2B leads using social media. PPC specialist, Veronika Bonovska takes you through the journey to building excellent campaigns that rope in high-quality leads for your business via social media. You will also be given some digital marketing tactics that can bring major sales by optimizing your website.