Looking for the best way to stay nimble in today’s adtech industry? Understanding the landscape is the first step in optimizing your marketing strategies and using data effectively.
In this webinar, Laura Perlman, SVP Marketing Planning, Product, and International at Viking Cruises, shares some tips on navigating the adtech space so you can confidently provide superior omnichannel customer experiences. Find out how using the right technology can boost your marketing ROI and generate business value in the form of happier, more loyal customers.
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This year’s Limitless centered on agility — celebrating marketers’ ability to endure and excel through change.Hear from Salesforce leadership on the current marketing landscape.Learn from inspiring Trailblazers on digital transformation.See the latest Datorama product innovations.
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Beginning in August 2022, MSI will broadcast each session from our 2022 Analytics Conference weekly on Tuesdays from 12:30-1:00pm ET. Attendees will be able to pose questions to be answered live or within a week of the broadcast. This event is open to corporate members. Please make sure to login to your account in order to register.
Randomized controlled trials (RCTs) have become increasingly popular for measuring advertising effects. However, when RCTs are infeasible, advertisers—or their measurement partners—may rely on observational methods to estimate ad effects. We present the first large-scale exploration of two popular observational methods by comparing their accuracy with 1,673 large-scale RCTs on Facebook. Despite having a wealth of user-level data, neither method performs well, with median relative error rates between 5X and 11X. We conclude that observational methods for estimating ad effectiveness may not work until advertising platforms log highly granular features (e.g., at the auction-bid level) for modeling purposes.
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In the pandemic-shaped world, some marketers are struggling to secure budget to generate awareness and new customers. One solution to the New Normal economic and social environment is to empower marketers and key executives to build brand via public relations. In this lunch & learn webinar, Anvil Media President & Founder Kent Lewis outlines five key strategies to build your personal and corporate brand, including writing, speaking, awards, press coverage, and social media engagement. From this webinar, you will be able to start building a memorable brand cost-effectively and memorably, providing a strong foundation to weather one of the most challenging years in modern history and enter 2021 with significant momentum.
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