What Marketers Need to Know About the New (and Improved) Ad Ecosystem

New Ad Ecosystem
Looking for the best way to stay nimble in today’s adtech industry? Understanding the landscape is the first step in optimizing your marketing strategies and using data effectively.

In this webinar, Laura Perlman, SVP Marketing Planning, Product, and International at Viking Cruises, shares some tips on navigating the adtech space so you can confidently provide superior omnichannel customer experiences. Find out how using the right technology can boost your marketing ROI and generate business value in the form of happier, more loyal customers.
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OTHER ON-DEMAND WEBINARS

Get started with sponsored ads

Get ready to launch your first campaign with Amazon Ads. This entry-level webinar covers how to use sponsored ads to help Amazon customers discover and purchase your products. We'll focus on how to get your ASINs ready for advertising, ways to jumpstart your sales, and tips for creating your first ad campaign. Our registration walk-through will show you how to get up and running with advertising, and we'll have marketing specialists available to answer your questions.
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Evolving Ad Platforms Programmatic, OTT, Apps, Gaming & eSports

Evolving Ad Platforms – Programmatic, OTT, Apps, Gaming & eSports When pursuing a digital advertising strategy it’s important to ensure representation across many platforms and channels. This webinar will go into detail on the evolving ad landscape, new platforms in the space, and which ones we think will be the most valuable going forward.
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New Ways to Boost Mobile App and Advertising Revenues in 2023

Almost 70% of all digital ad spending in the US will go to ads delivered on mobile devices this year. That’s no surprise since consumers spend more time in apps, and engage with them more often. In fact, a wider variety of mobile apps are finding audiences and new ways of making money. Grocery, shopping, and navigation apps are all seeing increases in users, who are spending more in-app on subscriptions and virtual goods. In this Meet the Analyst Webinar, Yory Wurmser, our principal analyst, shared new monetization opportunities for advertisers, including how to benefit from apps with quality ads and strong first-party data stores.
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Bing Ads: Benefits of An Integrated Strategy

Jome

Hear from Kevin Jones, a Partner Manager at Bing, about the benefits of Bing, trends among B2B advertisers and some helpful takeaways. Then get ready to take a deeper look at some J-OME success stories and exactly how to track the benefits of Bing for your program from Team Lead, Will Potter.
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