Leading brands have embraced the end of the 3rd party cookie and the necessity to align to a more modern and responsible approach to identification and personalization. ExP combines the person-centered profiles of FullContact, the robust collection and real time CDP capabilities of Adobe Experience Platform, and proven expertise in strategy, design, and technology from Hero Digital.
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Who doesn’t love to have their heartstrings pulled, or their funny bone tickled? As a marketer, it’s vital that the ad creative you produce makes your audience feel something—it’s that response that motivates your audience to act.
During this Tech-Talk Webinar, experts from QuickFrame by MNTN discussed why brand marketers should use strong emotions, such as joy, fear, or sorrow, when aiming to rouse and connect with their target audience.
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Digital Vidya
If you are a digital marketer who works on Display advertising, this session offers a deep dive into the how the ecosystem evolved in 2018 in a post ITP/GDPR world. With data regulation being an important factor, the ad relevance is an obvious spin-off to the debate.
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elama
Learn the basics of professional Google Ads Display Network set up. In this webinar, Odolena Kostova from Google and Igor Konovalov from eLama will explain: When placing ads in GDN is efficient and when you should avoid doing it; About targeting types and their peculiarities; How to combine targeting settings; How to analyze and improve the efficiency of GDN campaigns.
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