Datorama
CRM audience marketing measurement is undergoing a revolution. With Marketing Intelligence and data analytics platforms like Datorama, marketers gain full transparency into their 1st Party CRM audiences, creative messaging, web analytics, and offers. This allows them to quickly extract insights that drive ROAS and growth. In this webinar recording, hear directly from leaders at Datorama, who will share how to: Build advertising and campaign performance transparency across marketing channels, audiences, and creatives.
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Strafford Publications, Inc
This CLE webinar will provide guidance for counsel of brand owners on recent developments for native advertising. The panel will examine the regulatory landscape and the laws applicable to native advertising. The panel will discuss transparency and disclosure, as well as the steps companies should take to ensure compliance and minimize the risk of FTC scrutiny.
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The streaming world is preparing for a makeover in the new year. Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed linear viewing, meaning there are even more opportunities to make your mark. So how exactly can advertisers prepare for this new landscape?
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Brands are challenged by customers' dynamic usage and behavior patterns and diverse, multichannel journeys. B2C marketers want to deliver the most customer experiences that make every moment of interaction personal. It's not enough to rely on intuition or siloed, fragmented data. Traditional segmentation is no longer adequate, and the new standard of one-to-one marketing is made possible with customer data that integrates online and offline interactions and transactional behavior.
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