Home > Companies > Thought Leaders > IAS's Agency Development Director Peter Angelis, reveals the best practices about Marketing and Advertising

IAS's Agency Development Director Peter Angelis, reveals the best practices about Marketing and Advertising

Peter Angelis, Agency Development Director, Integral Ad Science elaborates on the recently launched - New IAS Signal Reporting Platform, and their MRC-accredited Quality Impression™ metric. Read on to know more about how IAS tackles the competition in the industry.

During the festive periods and sales days, digital marketers can achieve higher brand memorability and elicit positive emotional responses from consumers by activating contextual strategies.

MEDIA 7: Thanks for doing this with us! Integral Ad Science has recently launched the ‘New IAS Signal Reporting Platform’ globally. Could you please tell us more about it?
PETER ANGELIS: IAS Signal is a unified reporting platform that delivers the data and insights advertisers and publishers need to easily manage their digital campaigns. It allows our clients to better understand their media quality while also giving them the ability to customize reporting and visualization to their needs. The updated platform establishes a strong foundation that enables us to roll out new features and enhancements to the market. By leveraging this innovative underlying tech, we can address client needs in the market today.

IAS Signal offers additional tools for managing media quality including:

  • A new user interface (UI) design with enhanced navigation to easily access the data and insights that customers need.
  • Dashboards and landing page preferences that offer advertisers the flexibility to focus on the metrics that matter most to them.
  • New reporting capabilities for advertisers, including trend charts and enhanced benchmark filters; data export functionality to download reports in one easy-to-use file; and a consolidated viewability and time-in-view dashboard for a more holistic snapshot of campaign performance.


M7: Could you please share how does Integral Ad Science manage to provide its customers with media quality transparency?
PA: To ensure that campaigns have the potential to connect with their audiences, advertisers need transparency into the holistic quality of their impressions, and they need to be able to optimize campaigns effectively. Our MRC-accredited Quality Impression™ metric helps advertisers do just that by evaluating campaign performance and value. To be counted as a Quality Impression™, a digital ad must be viewable, by a real person, in a brand-safe and suitable environment, and within the correct geography.

In 2020, IAS partnered with Amino Payments to ‘bridge the transparency gap in programmatic’ by delivering a solution to show advertisers the true cost of their qualified media. The solution, called Total Visibility, provides advertisers with impression-level financial insights and media quality verification. Earlier this year, IAS acquired Amino Payments furthering our commitment to deliver the most comprehensive set of programmatic transparency solutions for marketers. Total Visibility helps advertisers gain transparency into their programmatic buys so they maximize their spending.

Read More: Khronos Founder Daniel Englebretson predicts the rise of AI to result in consumers expecting more tailored experiences


Today’s consumers are flooded with options to fill their time, own multiple devices, and are digitally immersed.



M7: With an influx of new marketing and advertising platforms rapidly, it is difficult to get the attention of the consumers. How does IAS tackle the competition?
PA: Today’s consumers are flooded with options to fill their time, own multiple devices, and are digitally immersed. Getting their attention is more important and more difficult than before. IAS helps marketers ensure their digital campaigns are viewed by consumers in suitable environments to increase engagement and impact. According to the latest IAS research, contextual ads, which are targeted to align with the content of a webpage, are one effective way to drive brand memorability. In fact, contextual advertising can be even more effective than audience targeting that’s fueled by data from third-party cookies. More so during festive periods and sales days, digital marketers can achieve higher brand memorability and elicit positive emotional responses from consumers by activating contextual strategies.

IAS Context Control targeting provides a deeper classification of content to help advertisers tailor ads and reach relevant audiences at scale. We focus on both consumers’ evolving preferences as well as where our client's marketing dollars go as media quality measurement will need to follow. This is evident with our current approach to social platforms where we aim to partner and innovate with the leaders in the space. We have recently developed technology that’s designed for social environments, bringing brand safety and much-needed transparency for our clients.


M7: What is your perspective about the future of the marketing technology industry?
PA: Coming from an implementation and programmatic background, I would say that digital media will only become more accessible. Marketers will have more customization and data to make decisions for their campaigns. Creating effectiveness and efficiency will reign supreme for marketers, and I firmly believe that marketing technology will help to supercharge this trend.

Read More: 'I believe in servant leadership,' says Don White, CEO and Co-founder at Satisfi Labs


To ensure that campaigns have the potential to connect with their audiences, advertisers need transparency into the holistic quality of their impressions.



M7: Lastly, what advice would you give to aspiring professionals stepping into such a dynamic market today?
PA: It is a fast-moving market where new products and approaches are being developed all the time. My advice would be to learn or experience a variety of disciplines and figure out what skills and areas you are passionate about developing and go from there.

ABOUT IAS

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Their mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. They do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

More THOUGHT LEADERS

People now just want news that's true, says Ivar Krustok, Head of Data Science and IT at Ekspress Meedia

Media 7 | November 16, 2021

We had the opportunity to speak with Ivar Krustok, Head of Data Science and IT at Ekspress Meedia, who gave us an interesting insight into the world of advertising powered by data and technology. Read on to find out what makes good advertisements in the current consumer landscape....

Read More

'We’ll start to see marketers tap intelligent tools to target consumers without the need for personal identifiers' says LoopMe's Sarah Rew

Media 7 | March 15, 2022

Sarah Rew, Senior Director, Global Marketing at LoopMe elaborates on the importance of measuring campaign performance, LoopMe's innovative use of AI and ML and how high technologies are changing the AdTech marketplace in her latest interview with Media 7....

Read More

'Unlocking Market Potential: MyTradeZone's Dynamic Solution Bridges Supply and Demand for Businesses Everywhere,' says Bachir

February 15, 2024

Bachir Kassir, an accomplished entrepreneur and founder of MyTradeZone and WebJaguar Digital Commerce, has a notable track record in launching ventures, notably Advanced E Media, Inc., which introduced the WebJaguar Commerce and Marketing Automation platform, a software-as-a-service model. His latest endeavor, MyTradeZone.com, serves as a global B2B trade network, likened to LinkedIn for businesses, aiming to connect companies worldwide. Machintel: Please share with us your journey that led to the founding of MyTradeZone? What inspired the concept of MyTradeZone? Bachir Kassir: Some time ago, I thought about creating a B2B network to connect companies. At that time, I had just founded my digital commerce company, ‘WebJaguar’. So, I registered the domain mytradezone.com and kept the idea in the back of my mind. During my tenure as President and CEO of MyTradeZone, I dealt with over 1000 businesses, and the idea of MyTradeZone evolved even more with feedback from real customers, discussing their challenges and how MyTradeZone could help. Consequently, we developed a prototype and launched the site as a beta. Then, in December 2021, I had an exit when my company, WebJaguar, was acquired. With the freedom gained from the exit, I was able to dedicate 100% of my time to MyTradeZone, leveraging over 20 years of experience in B2B to officially launch the platform. Machintel: In your view, what are the biggest challenges facing the B2B sector today? Bachir Kassir: The biggest challenge facing the B2B sector is marketing and achieving cost-effective brand awareness for their products and services—to the right target audience. Many companies have great products and services, but the cost of exposure is expensive. Additionally, many companies, restricted by their size or location, encounter obstacles in attending various trade shows, yet they continue to offer outstanding products despite these challenges. Machintel: How does MyTradeZone aim to revolutionize B2B interactions, especially with its AI-driven matchmaking and recommendations? Bachir Kassir: MyTradeZone, think of it as a digital twin of our physical world, where every business qualifies to join. Now, MyTradeZone is the universe of companies. Within this platform, businesses are categorized, organized, and displayed according to their region, industry verticals, and more. MyTradeZone uses data science and AI algorithms for smart matchmaking between companies. We aim to revolutionize B2B interactions using this smart B2B search engine. Every business has a supply side and demand side, and because of that, MyTradeZone helps companies connect with potential customers. At the same time, MyTradeZone assists companies in procuring products and services from suppliers. Machintel: What methods are employed by MyTradeZone to ensure its users have fruitful networking experiences that result in lead generation? Bachir Kassir: When a company is on MyTradeZone, it becomes part of a vast universe of companies. At the same time, it can belong to and be part of different networking groups, trade shows, events, associations, and so on. This method ensures that users are exposed to the right targeted audience of the group they belong to. Additionally, a company can sponsor a specific group, thereby exposing itself to the members of that group. A group organizer can invite various companies to sponsor their groups, or companies can choose to sponsor a group through a self-service option. In the process, the group organizer can monetize their group. There are many free tools available, including live chat, video chat, group chat, private company notes, and other tools that ensure a fruitful networking experience. Another key feature is the request for quotation (RFQ) system, allowing anyone to submit quotations, while companies have the capability to search through these submissions. However, if a company is on the paid plan, the Business Essential plan, they get automatically alerted when someone submits an RFQ that matches their selected tags. Another incentive for users to upgrade to the paid plan, the Business Essential, is that they can select up to 20 keyword phrases of their choice, ensuring their company appears at the top of the search results. All the above and more provide both free and paid tools available for lead generation and smart matchmaking between companies. ...

Read More

People now just want news that's true, says Ivar Krustok, Head of Data Science and IT at Ekspress Meedia

Media 7 | November 16, 2021

We had the opportunity to speak with Ivar Krustok, Head of Data Science and IT at Ekspress Meedia, who gave us an interesting insight into the world of advertising powered by data and technology. Read on to find out what makes good advertisements in the current consumer landscape....

Read More

'We’ll start to see marketers tap intelligent tools to target consumers without the need for personal identifiers' says LoopMe's Sarah Rew

Media 7 | March 15, 2022

Sarah Rew, Senior Director, Global Marketing at LoopMe elaborates on the importance of measuring campaign performance, LoopMe's innovative use of AI and ML and how high technologies are changing the AdTech marketplace in her latest interview with Media 7....

Read More

'Unlocking Market Potential: MyTradeZone's Dynamic Solution Bridges Supply and Demand for Businesses Everywhere,' says Bachir

February 15, 2024

Bachir Kassir, an accomplished entrepreneur and founder of MyTradeZone and WebJaguar Digital Commerce, has a notable track record in launching ventures, notably Advanced E Media, Inc., which introduced the WebJaguar Commerce and Marketing Automation platform, a software-as-a-service model. His latest endeavor, MyTradeZone.com, serves as a global B2B trade network, likened to LinkedIn for businesses, aiming to connect companies worldwide. Machintel: Please share with us your journey that led to the founding of MyTradeZone? What inspired the concept of MyTradeZone? Bachir Kassir: Some time ago, I thought about creating a B2B network to connect companies. At that time, I had just founded my digital commerce company, ‘WebJaguar’. So, I registered the domain mytradezone.com and kept the idea in the back of my mind. During my tenure as President and CEO of MyTradeZone, I dealt with over 1000 businesses, and the idea of MyTradeZone evolved even more with feedback from real customers, discussing their challenges and how MyTradeZone could help. Consequently, we developed a prototype and launched the site as a beta. Then, in December 2021, I had an exit when my company, WebJaguar, was acquired. With the freedom gained from the exit, I was able to dedicate 100% of my time to MyTradeZone, leveraging over 20 years of experience in B2B to officially launch the platform. Machintel: In your view, what are the biggest challenges facing the B2B sector today? Bachir Kassir: The biggest challenge facing the B2B sector is marketing and achieving cost-effective brand awareness for their products and services—to the right target audience. Many companies have great products and services, but the cost of exposure is expensive. Additionally, many companies, restricted by their size or location, encounter obstacles in attending various trade shows, yet they continue to offer outstanding products despite these challenges. Machintel: How does MyTradeZone aim to revolutionize B2B interactions, especially with its AI-driven matchmaking and recommendations? Bachir Kassir: MyTradeZone, think of it as a digital twin of our physical world, where every business qualifies to join. Now, MyTradeZone is the universe of companies. Within this platform, businesses are categorized, organized, and displayed according to their region, industry verticals, and more. MyTradeZone uses data science and AI algorithms for smart matchmaking between companies. We aim to revolutionize B2B interactions using this smart B2B search engine. Every business has a supply side and demand side, and because of that, MyTradeZone helps companies connect with potential customers. At the same time, MyTradeZone assists companies in procuring products and services from suppliers. Machintel: What methods are employed by MyTradeZone to ensure its users have fruitful networking experiences that result in lead generation? Bachir Kassir: When a company is on MyTradeZone, it becomes part of a vast universe of companies. At the same time, it can belong to and be part of different networking groups, trade shows, events, associations, and so on. This method ensures that users are exposed to the right targeted audience of the group they belong to. Additionally, a company can sponsor a specific group, thereby exposing itself to the members of that group. A group organizer can invite various companies to sponsor their groups, or companies can choose to sponsor a group through a self-service option. In the process, the group organizer can monetize their group. There are many free tools available, including live chat, video chat, group chat, private company notes, and other tools that ensure a fruitful networking experience. Another key feature is the request for quotation (RFQ) system, allowing anyone to submit quotations, while companies have the capability to search through these submissions. However, if a company is on the paid plan, the Business Essential plan, they get automatically alerted when someone submits an RFQ that matches their selected tags. Another incentive for users to upgrade to the paid plan, the Business Essential, is that they can select up to 20 keyword phrases of their choice, ensuring their company appears at the top of the search results. All the above and more provide both free and paid tools available for lead generation and smart matchmaking between companies. ...

Read More

Related News

Ad Networks, Brand Marketing

From Connection to Collaboration: MyTradeZone.com Revolutionizes Business Networking with AI-Driven B2B Social Platform

MyTradeZone | January 10, 2024

Innovative platform bridges current gaps, combining robust business tools for enhanced B2B engagement and collaboration Las Vegas, Nev., Jan. 10, 2024– Shattering barriers in B2B communication, MyTradeZone.com recently revealed its unique social networking platform dedicated solely for businesses. MyTradeZone serves as a central hub for businesses to find, connect with, and engage potential clients, partners, and vendors worldwide – allowing companies to post products and services, request quotes, create and join networking groups, and much more. MyTradeZone was founded by CEO, Bachir Kassir, a serial entrepreneur with over 20 years’ experience in the software and B2B industry who has recently successfully sold his B2B Ecommerce platform venture, WebJaguar, to QAD – a Thoma Bravo portfolio company. “MyTradeZone offers a specialized platform designed to innovate B2B interactions,” said Kassir. “We know that 40% of B2B marketing budgets are spent on trade shows and that over 95% of marketers use social media content in their campaigns. So why is there no social network specifically dedicated to B2B trade? Well, now there is one.” MyTradeZone: Platform Highlights On MyTradeZone, each business can both market its products/services and source what it needs, all within the same platform. MyTradeZone facilitates the entire process, presenting a thriving ecosystem for businesses, professionals, organizations, groups, and creators who can now spend time networking, while also fostering the connections that increase their reach, influence, and overall profits. MyTradeZone is a perfect lead generation and highly targeted advertising venue since advertisers can pinpoint exact audiences, making highly specific advertisements that are cost efficient. Major platform features include: Tailored B2B Search Capabilities: Facilitates a seamless discovery of businesses, products, RFQs, groups, and more. Advanced Networking Tools: From permanent company profiles to real-time video chat, the platform caters to a variety of business needs. Peer-to-Peer Payment Options: Ensuring smooth transactions with payments powered by Stripe. Innovative Ad Space: Sponsored and displayed ads provide businesses with a medium to amplify their brand presence. Tradeshow and Networking Events: Organizers can amplify the benefits for attendees, exhibitors, and sponsors – providing a secure networking group to connect beyond the actual event. Expanding Horizons: MyTradeZone Powers Community and Monetization Beyond businesses, MyTradeZone extends its utility to trade associations, networking groups, and event organizers by allowing them to build, manage, and monetize their online communities. Professionals and creators can actively grow their networks and monetize their skills through peer-to-peer payments. “Our platform is more than just a supplementary tool. It revolutionizes the traditional event experience by enhancing networking, engagement, and business growth opportunities in both a broad and narrow sense. Instead of merely relying on physical connections, MyTradeZone transforms singular events into sustained, ever-evolving networking connections.” To celebrate the official launch, MyTradeZone seeks to partner with trade shows, event and networking groups organizers, and trade associations – offering their members exclusive offers to premium membership via the platform. MyTradeZone’s basic edition is always free and signing up is quick, taking only few minutes to join. Inquire further at: contact@mytradezone.com And for news on future platform updates and promotions, follow MyTradeZone on LinkedIn or on the B2B social network: https://mytradezone.com/profile/mytradezone About MyTradeZone.com MyTradeZone is led by a highly skilled and talented team of employees and advisors who are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B technology company reshaping how businesses connect and engage online through its advanced social networking platform in an industry-specific ecosystem for business collaboration, knowledge sharing, and growth. Learn more at: www.MyTradeZone.com. Media Contact: Bachir Kassir, Founder 1-949-813-7791 contact@mytradezone.com

Read More

Social Media Advertising

Attain and Experian Collaborate to Help Unlock Cross-Device Outcomes for Advertisers

PR Newswire | January 08, 2024

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company. By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment. With the growing number of devices and platforms used by consumers, the need for precise audience targeting and refined marketing strategies has become increasingly important. Through this collaboration, Attain will integrate the Experian identity graph into its system, expanding the reach and addressability of its active user base of more than six million consumers. "We are continuously impressed by the caliber of Attain's customer base and our ability to fortify it with additional identity markers," said Greg Koerner, Vice President of Digital Advertising Sales, at Experian. "By harnessing the power of Attain's extensive outcome data and the Experian identity graph, we can easily offer marketers new avenues for reaching their target audience across multiple devices and channels." This integration will enable Attain to seamlessly connect with consumers across multiple devices, including mobile and CTV (connected television), offering innovative solutions to advertisers in an ever-changing digital landscape. With over 126M households, 250M individuals, nearly 500M MAIDs (mobile ad IDs), and 200M CTV IDs in Experian's identity graph, this integration will unlock vast opportunities for marketers to reach their target audience and measure campaign performance accurately. It will also allow Attain to align advertiser data and showcase significant correlations across various media channels, making their marketing tools more powerful than ever. "We're taking a major leap forward in enhancing our advertising capabilities by incorporating Experian identity graph into the Attain platform," Brian Mandelbaum, CEO of Attain, said. "With this integration, we can seamlessly align advertiser data and demonstrate outcomes' true impact and correlation across different media channels. This not only provides our customers with a more comprehensive view, but it also enhances the effectiveness of their advertising strategies." This collaboration will enable Attain to offer advertisers a more holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes. Those utilizing the Experian identity graph through Attain's services can resolve to a single consumer profile, combining IPs and Universal IDs with CTV IDs and MAIDs. About Attain Attain's mission is to empower marketers to drive better outcomes by providing access to first-party permissioned commerce data. Powered by a portfolio of apps, retail loyalty account linking, receipt capture, and survey results, Attain is uniquely positioned to provide deeper insights into how, what, when and where consumers spend their money. For more information on Attain, visit attaindata.io. About Experian Experian is the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals take financial control and access financial services, businesses make smarter decisions and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. We have 22,000 people operating across 32 countries, and every day, we're investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index. Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.

Read More

Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

Read More

Ad Networks, Brand Marketing

From Connection to Collaboration: MyTradeZone.com Revolutionizes Business Networking with AI-Driven B2B Social Platform

MyTradeZone | January 10, 2024

Innovative platform bridges current gaps, combining robust business tools for enhanced B2B engagement and collaboration Las Vegas, Nev., Jan. 10, 2024– Shattering barriers in B2B communication, MyTradeZone.com recently revealed its unique social networking platform dedicated solely for businesses. MyTradeZone serves as a central hub for businesses to find, connect with, and engage potential clients, partners, and vendors worldwide – allowing companies to post products and services, request quotes, create and join networking groups, and much more. MyTradeZone was founded by CEO, Bachir Kassir, a serial entrepreneur with over 20 years’ experience in the software and B2B industry who has recently successfully sold his B2B Ecommerce platform venture, WebJaguar, to QAD – a Thoma Bravo portfolio company. “MyTradeZone offers a specialized platform designed to innovate B2B interactions,” said Kassir. “We know that 40% of B2B marketing budgets are spent on trade shows and that over 95% of marketers use social media content in their campaigns. So why is there no social network specifically dedicated to B2B trade? Well, now there is one.” MyTradeZone: Platform Highlights On MyTradeZone, each business can both market its products/services and source what it needs, all within the same platform. MyTradeZone facilitates the entire process, presenting a thriving ecosystem for businesses, professionals, organizations, groups, and creators who can now spend time networking, while also fostering the connections that increase their reach, influence, and overall profits. MyTradeZone is a perfect lead generation and highly targeted advertising venue since advertisers can pinpoint exact audiences, making highly specific advertisements that are cost efficient. Major platform features include: Tailored B2B Search Capabilities: Facilitates a seamless discovery of businesses, products, RFQs, groups, and more. Advanced Networking Tools: From permanent company profiles to real-time video chat, the platform caters to a variety of business needs. Peer-to-Peer Payment Options: Ensuring smooth transactions with payments powered by Stripe. Innovative Ad Space: Sponsored and displayed ads provide businesses with a medium to amplify their brand presence. Tradeshow and Networking Events: Organizers can amplify the benefits for attendees, exhibitors, and sponsors – providing a secure networking group to connect beyond the actual event. Expanding Horizons: MyTradeZone Powers Community and Monetization Beyond businesses, MyTradeZone extends its utility to trade associations, networking groups, and event organizers by allowing them to build, manage, and monetize their online communities. Professionals and creators can actively grow their networks and monetize their skills through peer-to-peer payments. “Our platform is more than just a supplementary tool. It revolutionizes the traditional event experience by enhancing networking, engagement, and business growth opportunities in both a broad and narrow sense. Instead of merely relying on physical connections, MyTradeZone transforms singular events into sustained, ever-evolving networking connections.” To celebrate the official launch, MyTradeZone seeks to partner with trade shows, event and networking groups organizers, and trade associations – offering their members exclusive offers to premium membership via the platform. MyTradeZone’s basic edition is always free and signing up is quick, taking only few minutes to join. Inquire further at: contact@mytradezone.com And for news on future platform updates and promotions, follow MyTradeZone on LinkedIn or on the B2B social network: https://mytradezone.com/profile/mytradezone About MyTradeZone.com MyTradeZone is led by a highly skilled and talented team of employees and advisors who are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B technology company reshaping how businesses connect and engage online through its advanced social networking platform in an industry-specific ecosystem for business collaboration, knowledge sharing, and growth. Learn more at: www.MyTradeZone.com. Media Contact: Bachir Kassir, Founder 1-949-813-7791 contact@mytradezone.com

Read More

Social Media Advertising

Attain and Experian Collaborate to Help Unlock Cross-Device Outcomes for Advertisers

PR Newswire | January 08, 2024

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company. By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment. With the growing number of devices and platforms used by consumers, the need for precise audience targeting and refined marketing strategies has become increasingly important. Through this collaboration, Attain will integrate the Experian identity graph into its system, expanding the reach and addressability of its active user base of more than six million consumers. "We are continuously impressed by the caliber of Attain's customer base and our ability to fortify it with additional identity markers," said Greg Koerner, Vice President of Digital Advertising Sales, at Experian. "By harnessing the power of Attain's extensive outcome data and the Experian identity graph, we can easily offer marketers new avenues for reaching their target audience across multiple devices and channels." This integration will enable Attain to seamlessly connect with consumers across multiple devices, including mobile and CTV (connected television), offering innovative solutions to advertisers in an ever-changing digital landscape. With over 126M households, 250M individuals, nearly 500M MAIDs (mobile ad IDs), and 200M CTV IDs in Experian's identity graph, this integration will unlock vast opportunities for marketers to reach their target audience and measure campaign performance accurately. It will also allow Attain to align advertiser data and showcase significant correlations across various media channels, making their marketing tools more powerful than ever. "We're taking a major leap forward in enhancing our advertising capabilities by incorporating Experian identity graph into the Attain platform," Brian Mandelbaum, CEO of Attain, said. "With this integration, we can seamlessly align advertiser data and demonstrate outcomes' true impact and correlation across different media channels. This not only provides our customers with a more comprehensive view, but it also enhances the effectiveness of their advertising strategies." This collaboration will enable Attain to offer advertisers a more holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes. Those utilizing the Experian identity graph through Attain's services can resolve to a single consumer profile, combining IPs and Universal IDs with CTV IDs and MAIDs. About Attain Attain's mission is to empower marketers to drive better outcomes by providing access to first-party permissioned commerce data. Powered by a portfolio of apps, retail loyalty account linking, receipt capture, and survey results, Attain is uniquely positioned to provide deeper insights into how, what, when and where consumers spend their money. For more information on Attain, visit attaindata.io. About Experian Experian is the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals take financial control and access financial services, businesses make smarter decisions and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. We have 22,000 people operating across 32 countries, and every day, we're investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index. Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.

Read More

Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

Read More

Spotlight

Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Their mission is to be the global benchmark...

Events

Resources

resource image

How to achieve real growth in app advertising

Video

resource image

Advertiser Platforms

Strategies for Overcoming Implementation Challenges in CRM

Article

resource image

Advertiser Platforms

Top Tools Shaping Sales Intelligence Excellence in 2024

Article

Events