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5 Key skills of a marketing manager

Today we want to table and explain the 5 key skills of a marketing manager. If you are a solo marketer, or an individual contributor, this may not be for you. We really want to focus on the skills your marketing manager needs. We're super passionate about B2B marketing.  Align me, wants to see B2B marketing become a respected management science globally. And this blog is a part of what we do to. It's a little more about how to think about things, and a little less about didactic how to do things.

Spotlight

Green Hat

We're Australia's leading marketing consulting agency dedicated to B2B and ‘considered purchase’ marketing. We help our clients in three main ways. Firstly, optimising Customer Experience by developing customer lifecycle programs and cut-through brand strategy. Secondly, driving revenue and pipeline growth with a focus on Sales and Marketing alignment. And thirdly, improving operational effectiveness using automation and analytics. Our services are centred around strategy, brand development, creative, digital, automation, content and inbound marketing. We work with many blue-chip clients and partner with ADMA each year to develop Australia’s most comprehensive B2B marketing research report.

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