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nypost | March 17, 2020

The coronavirus pandemic could slash as much as $3 billion from advertising and marketing budgets in 2020, according to a new report. “This is a global human disaster that impacts every company,” said Jack Myers, who authored the report and who has been tracking the ad spend market since the 1980s. On Monday, Myers released a new forecast on the ad spending impact of the COVID-19 outbreak tripling his previous forecast of a $1 billion blow. Given how quickly the virus has been spread...

searchenginejournal | January 30, 2020

Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads. Here’s a recap of what’s new with Microsoft Advertising for the month of January 2020. Microsoft’s RSAs, which have been in open beta since September 2019, are now available worldwide for all advertisers. RSAs allow advertisers to provide up to 15 possible headlines and 4 possible descriptions. Microsoft will take tho...

Clear Channel Outdoor | July 28, 2020

Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.Partnering with IHS Markit (NYSE: INFO), a wo...

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Perpetua | January 19, 2022

Perpetua, a global leader in eCommerce advertising and intelligence software today released their 2021 Q4 EU Amazon Benchmark Report showcasing the most important trends and metrics on Amazon, across five European regions, including UK, Germany, France, Spain and Italy. Perpetua’s Amazon Advertising Benchmark Report reveals that, as expected, Q4 2021 has been the strongest quarter to date with an increase across all key metrics, impressions seeing the highest percent increase (25%). The UK...