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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

Allied Integrated Marketing


Allied Integrated Marketing works with the world’s premiere entertainment, lifestyle, and consumer brands to reach consumers on a national, regional and local level. Our network of 22 offices across the U.S. and Canada gives us the marketing power and national reach of a large agency, while maintaining individual market expertise and custom client attention. We work with great people! Our people are as diverse and as exciting as our clients. For more than 30 years our award-winning teams have provided best-in-class marketing solutions across a range of services including media, digital, promotions, publicity, experiential, creative, brand partnerships, market research and targeted marketing (African-American, Hispanic, and LGBT).

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The U.S. podcasting industry had a record year in 2017, reaching $314 million in revenue – a figure that’s up 86 percent from the $169 million in 2016, according to new study out this morning from the Interactive Advertising Bureau (IAB) and jointly conducted by IAB and PwC  U.S. The firms are also estimating podcast revenue will see triple-digit 110 percent growth between 2017 and 2020, when revenues will then reach $659 million....

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Amazon has always had a robust direct line to brands via an application programming interface for Amazon Marketing Services, the part of its ad business that includes self-serve Amazon ads. But working directly with big brands for bigger media buys, without agencies in the process, is a new phenomenon for Amazon. The company is increasingly sending its burgeoning sales team to directly meet with marketers and chief marketing officers, according to people familiar with the matter. It’s espe...
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Colle+McVoy, Minneapolis, announced that Mark Andersen has joined the agency as group creative director. … Lime Valley Advertising has announced that it has entered into a purchase agreement with VoyageurWeb, Mankato, that includes Lime Valley’s acquisition of the web development, design, content updating and social media aspects of the company, along with the name VoyageurWeb....
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The big four ad revenue-producing digital media companies — Google, Facebook, Twitter and Snap — are expected to see a collective steady 25% increase in ad dollars in the third quarter, according to one analyst....
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It was business as usual in the last week in India's advertising and marketing industry. Several big brands launched their advertising campaigns with an aim to connect with their audiences and establish a strong recall. Some of these brands includes Tata Tea, Kaun Banega Crorepati by Sony, Tanishq and others....
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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...