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EVENTS

Implementing and Measuring ROI for Social Media Campaigns
IMPLEMENTING AND MEASURING ROI FOR SOCIAL MEDIA CAMPAIGNS
April 25-25, 2019
In this 90 Minute Hands-On Workshop, we'll implement an actual social media campaign inside your own Facebook company page, Google business page, and/or LinkedIn company page. You'll learn how to re-purpose content, create an effective schedule, and measure the ROI of your posts, ads, and em...

Zenith Digital Marketing Conference
ZENITH DIGITAL MARKETING CONFERENCE
April 25-25, 2019
Designed for marketing pros of all levels who want to engage in meaningful digital marketing programs, #Zenith2019 brings innovative marketing pros to Duluth, where they will provide attendees the strategies, tactics, and tools necessary to make more money through digital marketing. Attendees will g...

Vidyard


Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

RELATED NEWS


Advertisers are demanding from Google prime space at discounted prices, after this month’s revelation that many brands had appeared next to extremist content on YouTube, the Google-owned site.High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our T&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights.
https://www.ft.com/content/477f0628-1...

FINANCIAL TIMES
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Google’s John Mueller reminds site owners that the most technically well-optimized site won’t always have high rankings without great content. This topic came up in a recent Google Webmaster Central hangout where a site owner asked for help with improving their rankings. The site owner mentioned there were no issues with the site, according to Google’s tools, and wondered what else could be done. Mueller responded by saying this is a situation that could arise when you’re...
SEARCH ENGINE JOURNAL
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Digital ads may account for just one in four advertising dollars, far less than Morgan Stanley analyst Brian Nowak previously believed, suggesting industry leaders Google and Facebook have more room to build up their vast businesses, the analyst says. In a research report Monday, Nowak estimated that online penetration of traditional advertising may be 25% not 50% as he thought earlier part of a confluence of factors that point to growth for the companies....
BARRON'S
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Facebook Inc. has pledged to crack down on scam ads with a new reporting tool that lets users flag suspected fraudulent schemes. Scam ads often use images of celebrities and other high-profile personalities without their permission to trick users with get-rich-quick schemes and other frauds.
The tool, set to roll out in May, will only be available to users in the U.K. at launch, Facebook said Wednesday. Facebook will also dedicate an internal team to handle the user reports and study scam...

THE WALL STREET JOURNAL
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Instagram has been spotted testing a way to add hashtags to posts without including them in post captions. This would effectively declutter the post caption area while maintaining the discoverability of the post. The test was spotted by computer science student Jade Manchun Wong, who has a track record of discovering test features that eventually become widely released. Here are a couple of screenshots she shared on Twitter of the test feature. According to the screenshots, a section may be incl...
SEARCH ENGINE JOURNAL
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Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up. Using Target Impression Share, advertisers can set bids with the goal of having their ad displayed in the following positions. Target Impression Share can also be used to show an ad in a certain percentage of eligible ad auctions. For example, an advertiser may want their ad to show 100% of the time when their business is searched for....
SEARCH ENGINE JOURNAL
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EVENTS

Zenith Digital Marketing Conference
ZENITH DIGITAL MARKETING CONFERENCE
April 25-25, 2019
Designed for marketing pros of all levels who want to engage in meaningful digital marketing programs, #Zenith2019 brings innovative marketing pros to Duluth, where they will provide attendees the strategies, tactics, and tools necessary to make more money through digital marketing. Attendees will g...

Implementing and Measuring ROI for Social Media Campaigns
IMPLEMENTING AND MEASURING ROI FOR SOCIAL MEDIA CAMPAIGNS
April 25-25, 2019
In this 90 Minute Hands-On Workshop, we'll implement an actual social media campaign inside your own Facebook company page, Google business page, and/or LinkedIn company page. You'll learn how to re-purpose content, create an effective schedule, and measure the ROI of your posts, ads, and em...