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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

RED Interactive Agency


RED Interactive Agency partners with brands to create meaningful and connected customer experiences. RED works with the world’s most influential brands to help them successfully navigate an increasingly complex digital world. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. Together RED forms a passionate collective with a comprehensive suite of capabilities dedicated to creating meaningful and connected customer experiences across web, mobile, digital-to-physical, the internet of things (IOT), digital advertising and social. This is the connected ecosystem and it’s the foundation from which brands are evolving and growing their businesses to build long-lasting relationships with their customers.

RELATED NEWS


WHEN THE LIP-SYNCING app Musical.ly first exploded in popularity nearly four years ago, it was best known for being a teen sensation. But according to the Federal Trade Commission, the app also illegally collected information from children under the age of 13. The agency announced Wednesday that Musical.ly, now known as TikTok, has agreed to pay a $5.7 million fine to settle the allegations, which the agency described as “the largest civil penalty ever obtained by the Commission in a child...
WIRED
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Reddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance advertising in a new bid type, pay-per-click advertising, which rolls out Wednesday. Advertisers can access the new ad inventory in the Reddit Ads dashboard. The cost-per-click ad type will run across all platforms and devices as promoted posts. The site previously offered Traffic and Conversions campaign objectives using a cost per 1,000 impressions (CPM)...
MEDIAPOST
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Reddit is hoping advertisers upvote its latest ad offering: outstream video. The ad unit is being made available to managed partners on Tuesday, and all advertisers will get a crack through self-serve within the next few months – but programmatic is still a long way off....

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Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers. The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the country, for now....
ADAGE INDIA
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Convention and Exhibition Centre on 20th April evening. In recognising the outstanding achievements and creative excellence displayed in MTR* Advertising in 2016, a total of 27 awards in 17 categories were awarded to winning advertisers, media and creative agencies, who not only inspired the minds of professionals but also created excitement and joy for the general public...
MARKETWIRED
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Online advertising is terrible. Ads clutter your screen, slow down your computer, and drain your batteries. Publishers saddle pages with tracking technology that vacuums up your data so they can, ostensibly, serve you more relevant ads (though this practice really just leads to serious privacy concerns). Sometimes ads even try to install malware on your computer....
WIRED
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Contrary to initial misgivings about digital and social channels, they have become an increasingly popular part of healthcare companies' marketing mixes, according to research from Cutting Edge Information. Many life sciences companies are resorting to websites, social media and mobile technology to distribute both branded product information as well as disease state education for key patient group...
MARKETWIRED
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On the surface it would appear direct mail, as a staple auto repair advertising strategy, has long since seen its heyday. Twenty or thirty years ago, a shop owner could send out a few letters and actually expect a response. Today, amid the thousands of other advertisers, the return on investments has left many asking if their message was lost in the mail....
TECHFEATURED
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AT THE END of 2016, the anger trade is a good business to be in. Audiences are reading and sharing fake “news” that stirs partisan ire while hardline outlets like Breitbart can count the president-elect as a fan. Advertising dollars are following those eyeballs, and thanks to the automated nature of online ads, the cash can flow into these sites often without the knowledge of companies doing the actual advertising. As a result, brands run the risk of appearing to endorse political st...
WIRED
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I’m sure that logging onto their Internet connection from my home wasn’t exactly what these businesses had in mind when they advertised, “Free Internet” but hey, it looked like an open invitation to me! So I took them up on it. Actually, there are three businesses I can I can log onto from my house that advertise Free Internet. The closest is just over a half mile away, the other two are a few tenths farther....
TECHFEATURED
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.