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EVENTS

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

ATTIK


ATTIK is a creative communications agency, which specializes in developing branded advertising and interactive experiences. Our goal is to get the world talking, staring, blogging and most importantly, remembering our clients' brands.Over the past 26 years, ATTIK has been fortunate to work with some of the world's most renowned and revered brands including, Coca-Cola, Bacardi, Mondelez, UA, Lexus, Toyota, Scion, Sony Online Entertainment and the NFL.

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After Facebook announced its entry into the dating industry, some existing dating apps welcomed the tech giant — at least officially. Bumble said it was “thrilled” and could “explore ways to collaborate.” Joey Levin, chief executive at Match Group’s parent company IAC, said, “The water’s warm.” Turns out, it may be a little too warm. Facebook’s entry into any space — just ask Snapchat — can spell doom for those already in th...
DIGIDAY
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Advertising has become this weird thing. We all hate ads, we hate being advertised to, and in some instances, an overabundance of advertising will actually push us away from a product. I can’t be the only one that refuses to go to O’Reilly’s now because of the 15 second ad after every fourth song on Spotify....
THENEXTWEB
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Ad industry groups are pissed off at Apple, but there’s not much they can do about it. Apple is limiting ad tracking in its Safari browser, which will make it harder for ad buyers to target niche audiences. Although this move protects users’ data privacy, it’s likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data....
DIGIDAY
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Partnerships are one of the most critical cornerstones of any business endeavor. And in the case of Xerox’s Shop and Ride, a mobile application that seeks to bring offers from local merchants right to a transportation riders phone, partnership is no exception. Shop and Ride was created with a strong innovation component and the technical chops to bring the application to life. However, to make it a reality, it needed a deep understanding of the community it chose to launch in - Hoboken, Ne...
MASSTRANSITMAG
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If you are looking to improve the visibility of your brand both online and in the minds of your consumers, you should bet on positioning strategies that allow you to differentiate yourself from your competitors. With the right positioning on the internet, you will be able to appear in the top positions of Google and project the desired image among your consumers. If you want to know what a positioning strategy is, how to choose the best positioning strategies and some types and examples of brand...
BUSINESS 2 COMMUNITY
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Researchers from Princeton and Stanford University have developed an ad blocker that they claim could end the ad blocking "arms race" for good.The researchers claim to have developed a new way of looking at advertising as a security problem, and "challenge the widespread assumption that the [ad blocking] arms race will escalate indefinitely", or inevitably favour publishers and advertisers, who have several advantages: first-mover advantage and the ability to blend advertisin...
THE REGISTER
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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...