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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

ATTIK


ATTIK is a creative communications agency, which specializes in developing branded advertising and interactive experiences. Our goal is to get the world talking, staring, blogging and most importantly, remembering our clients' brands.Over the past 26 years, ATTIK has been fortunate to work with some of the world's most renowned and revered brands including, Coca-Cola, Bacardi, Mondelez, UA, Lexus, Toyota, Scion, Sony Online Entertainment and the NFL.

RELATED NEWS


In an effort to improve the “digital wellbeing” of its users, Google is introducing a new set of tools to YouTube. These tools are designed to help users take charge of the amount of time they spend on YouTube. YouTube viewers can become more informed about the time they spend watching videos, and implement measures to limit their viewing time if need be. From the account menu, users can see how much time they’ve spent watching YouTube videos. This data includes only actual wat...
SEARCH ENGINE JOURNAL
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Google is expanding its tool for publishers to deal with ad-block software users. The tool, launched a year ago in the U.S and a handful of other markets, is expanding to 31 other countries in Europe and Canada, Google is announcing today. Called Funding Choices, the tool works by asking or requiring users to turn off their ad blockers after seeing a given number of articles. Publishers can serve a dismissible message; serve a message that requires ad blocker users to pay after viewing a certain...
DIGIDAY
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A fourth quarter survey of advertising agencies found that agency confidence was on the rise heading into 2017, in line with the reversal of expectations surrounding a Trump presidency. The survey was conducted by STRATA, a Comcast company and leader in media buying and selling, processing over $50 billion in advertising dollars annually....
VALUEWALK
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A new study from a professor in the Bryan School of Business and Economics identifies innovative identity management dimensions for social media companies, consumers, and even policymakers. Recently published in Decision Sciences’ Fall 2018 edition (“The Identity Management Value Model: A Design Science Approach to assess Value Gaps in Social Media”) this paper exposes an assessment mechanism for companies such as Facebook to know how well they are performing along dimensions&r...
MARTECH SERIES
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Global advertising expenditure will grow only 4.2% to $559 billion in 2017, down from 4.8% growth in 2016, according to Zenith’s new Advertising Expenditure Forecasts.Zenith’s current global growth forecast is a downgrade from March when the Publicis Media agency predicted an increase 4.4% for this year .Zenith also slightly downgraded its North American outlook, to 3.3% growth this year from the 3.4% gain it was expecting in March....
MEDIAPOST
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Flipkart and its group companies Myntra and PhonePe have significantly increased their television advertisements since August when they got acquired by US retail giant Walmart. It is important to note that during this period Flipkart and Myntra were also promoting their sale events. Last time Flipkart launched a branding campaign it was with a tagline ‘Ab Har Wish Hogi Poori’ when it spent huge marketing dollars to create brand awareness. Since then, they have focused on trimming mar...
THE ECONOMIC TIMES
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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...