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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

Social Lab Group


We help build, engage and amplify the Social Media presence of brands. Our team consists of young, passionate people with a keen eye for the latest trends and developments in Social Media. Our experts cover the entire range of Social Media Marketing services, including content management, real time amplification, performance campaigns and Social CRM. Social Lab is part of the WPP network and the leader in Social Marketing in Belgium with also offices in Paris, Amsterdam, London and New York.

RELATED NEWS


Most customers feel that social media ads are taking over their feeds, but that’s not stopping them from clicking. Blue Fountain Media surveyed over 1,000 US customers between the ages of 18-55 to learn about their sentiments and buying behavior when it comes to ads on social media platforms. According to the results of the survey, 75% of those polled think social ads are taking over their feeds – yet 70% click and purchase.
Main feed ads are more effective than Stories ads, a...

SEARCH ENGINE JOURNAL
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LinkedIn continues to expand its audience targeting capability, this time through a new partnership with Adobe which will expand LinkedIn's account-based marketing capabilities to Adobe Experience Cloud users.As explained by Adobe:Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales. This will empower B2B marketers and sellers to easily identify, understand and engage B2B ...
SOCIAL MEDIA TODAY
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According to data revealed in a new report, YouTube is responsible for 37% of all mobile web traffic.The report from Sandvine details which apps generate the most downstream mobile web traffic in the world.Traffic is measured in megabytes, which could explain why YouTube has such a commanding lead over other applications.By comparison, Facebook accounts for only 8.4% of mobile web traffic. Users are consuming more content (per megabyte) on YouTube than on any other app. This includes social medi...
SEARCH ENGINE JOURNAL
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A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle. The DrainerBot code appears to have been distributed via an infected SDK, which was integrated into hundreds of popular Android apps and games. Android operating systems have shown vulnerability to the actions of fraudsters — in October 2018, a botnet operation was uncovered that involved more than 125 Android apps and websites. What happened. Bad ac...
MARKETING LAND
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Google is rolling out a new Budget Planner tool for Google Ads campaigns. Kim Clinkunbroomer, who heads Clink Digital Marketing, alerted us to the new feature, available under the Tools menu in Google Ads. It appears to still be rolling out, so you may not see it in your accounts quite yet. I’ve tried it out, and it’s pretty straightforward. A quick tutorial is also available to guide you through when you first get started. The basics of how it works. You can create a budget plan bas...
SEARCH ENGINE LAND
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Advertisers know that to be effective with Google search ads they must be able to stand out in a competitive environment, and that often means having ads that qualify to be shown in the coveted positions above the search results. And since PPC is hardly a secret anymore, there are always more advertisers willing to compete for those few highly desirable ad slots. So when we hear that we can show our ads on new inventory when using a new Google Ads feature, like Responsive Search Ads (RSAs), that...
SEARCH ENGINE LAND
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Advanced digital marketing requires us to go beyond what everyone else is doing and approach from new angles. One of the ways to stand out in your SEM analysis and performance is through advanced techniques like regression analysis. Regression is actually a form of basic machine learning (ML) and a relatively simple mathematical application. This type of analysis can help you make better predictions from your data, beyond educated guessing. Regression might sound scary, but it’s not that a...
SEARCH ENGINE LAND
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Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad platforms. That’s about a million fewer ads than it removed in 2017. However, the ad giant said the number of advertiser accounts it terminated last year nearly doubled from the previous year to nearly one million. Sectors targeted for clean up. For-profit bail bond services, addiction treatment services, third-party tech support, ticket resel...
MARKETING LAND
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Facebook has announced that it will remove its Ad Relevance Score as part of a broader switch to more granular, relevant ad metrics to help improve performance.As per Facebook:Rather than measure relevance in one metric, over the next few months, we will replace relevance score with three new, more granular ad relevance diagnostics metrics. Similar to relevance score, these ad relevance diagnostics are not factored into an ad's performance in the auction. We think that this level of granular...
SOCIAL MEDIA TODAY
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With everyone jumping onto the social stories train, the next step is to differentiate and make your stories offering more appealing, in order to boost usage.Facebook has been working on a range of different tools on this front, including its various music options which take advantage of the platform's music licensing deals. And now, Google's looking to use its advanced capacity to take its AR effects tools to the next level, which it plans to roll out in YouTube Stories, which first lau...
SOCIAL MEDIA TODAY
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.