Having been in the business of digital media solutions for over four years now and seeing the landscape evolve quite closely, we still get the frequent question if digital is all about Facebook, Twitter, and YouTube. Especially so, when it comes to advertising in the education industry, since it is students who are the target audiences While these channels have a highly prominent place in the world of digital media solutions, the buck doesn’t really stop there. Not if you’re lo...
ENTREPRENEUR
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Another brand has joined the growing list of companies and governments pulling their advertising from Google and YouTube. British food and clothing company ...
FINANCIAL TIMES
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We have witnessed a year of digital growth in India. Markets around us have evolved or changed drastically prioritizing technology and using it to lead from the front. Demonetization in our country may have helped make payments go online, but the technological revolution in other fields started well before it. The online advertising industry has had a great year as it took on traditional forms of advertising and helped a lot of marketers and publishers to achieve and surpass their target goals.A...
EXCHANGE4MEDIA
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One method providers and their partners employ to collect online consumer data is the use of cookies. While there are various types of cookies, they serve the same overall function: tracking consumer behavior for browser experience customization. In the online marketplace in particular, lack of awareness and choice threatens consumers’ sense of privacy, as well as the level of trust consumers have in the provider of the services used....
JDSUPRA
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Facebook reported over $1 Billion in profits in its latest earnings call. $5.63 billion came from advertisements 80 percent of which came just from mobile ads alone. There is no denying that advertisers have been flocking to the social networking giant, as Facebook reported it now has over two million active advertisers. What Facebook does not report on is the number of advertisers who have not properly optimized their campaigns and are wasting money by not running an effective advertising strat...
ENTREPRENEUR
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A majority of marketers surveyed in a recent study say link building is their most effective SEO strategy.
This data was published in the 2018 State of SEO Survey conducted by Zazzle Media. The survey has been designed to help those within the SEO industry keep up with what’s working, how much budget is being allocated towards organic search, what people struggling with, and so on. In addition to link building, those surveyed also cited technical fixes and internal linking improveme...
SEARCH ENGINE JOURNAL
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