Soon, advanced computers won’t just be driving you to work, they’ll be selling you stuff as well. We can already see this in the form of chatbots.Chatbots are artificially intelligent pieces of software, capable of maintaining a conversation with a human. While they aren’t perfect yet, they have markedly improved in recent years, leading some to claim 2017 will be the year that we finally see mass adoption.Chatbots can already do some incredible things, such as operating a medi...
THE NEWS MINUTE
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As part of its initiative to be more transparent, Twitter will show billing information, ad spend and targeting data for US political ads. In anticipation of the upcoming midterm elections, Twitter is rolling out phase two of its efforts to bring more transparency around political ad campaigns. Starting today, anyone around the globe will be able to search ads displayed on Twitter within the last seven days via the app’s new Ad Transparency Center. The searchable database is available to e...
MARKETING LAND
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Buffalo was once known for its automobile manufacturing. When the auto industry dried up, it left a lot of amazing cars on the road, along with some wonderful ephemera. While we rarely see the cars (unless we’re at the Pierce Arrow Museum), we do tend to run across other reminders from that Golden Age, including photos and advertisements....
BUFFALO RISING
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Zacks Investment Research upgraded shares of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) from a hold rating to a buy rating in a report released on Tuesday. Zacks Investment Research currently has $5.50 price target on the stock.According to Zacks, “Clear Channel Outdoor Holdings, based in San Antonio, TX, is a global leader in outdoor advertising displays in countries across continents. In the United States, the company operates advertising displays and has a presence of the top DMA r...
THECERBATGEM
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According to eMarketer’s latest forecast on social network usage, Facebook is losing younger users at an even faster pace than previously expected. And while the social media platform was able to count on Instagram to retain that younger audience in the past, Snapchat may now be siphoning away more users. This year, for the first time, less than half of US internet users ages 12 to 17 will use Facebook via any device at least once per month. Facebook is still adding monthly users overall, ...
EMARKETER
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Twitter’s ad measurement error follows a string of math mess-ups by Facebook that have caused marketers to question how much they can trust the social network’s metrics. But as bad as Facebook’s mistakes have been, none of them affected how much money advertisers were charged for their campaigns. Twitter’s did....
MARKETING LAND
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