And so Advertising has been since the time Bernbach, Ogilvy, Chiat and the other gods walked this earth. And you've got to say, it was a damn good plan. It worked well for decades, allowing a lot of people to get rich and famous. The designed-to-awe offices on Madison Avenue were built, the million dollar homes were bought and the boats lined the marina....
ADAGE INDIA
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‘Advertising Pays’ quantifies the economic, employment and business value of advertising in New Zealand for the first time.Today’s launch of a report by Deloitte Access Economics for the Commercial Communications Council is the first time an econometric analysis of advertising’s monetary value has been undertaken in New Zealand....
SCOOP
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Digital ad spending in the US was forecast to overtake spend on television commercials last year , but the CEO of Turner - which owns CNN, TBS, Cartoon Network, and Adult Swim - says TV is actually experiencing a resurgence.Speaking to Business Insider at Mobile World Congress in Barcelona earlier this week John Martin explained that advertisers are switching some of their digital budgets back to TV because they feel it offers a better measureable return on investment....
BUSINESS INSIDER
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As Potbelly ramps up its digital advertising efforts, the sandwich chain is beginning to focus more on underdog platforms. Last month, Potbelly ran a promoted post on Reddit, polling users on what type of cheese would be best on a cheesesteak. In typical Reddit fashion, the post was phrased, “A cheesesteak is only legit if topped with Cheez Whiz. If you disagree your everything wrong with America. Reddit Gold to the best responses.” That sassiness is quite reminiscent of another fast...
DIGIDAY
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RAX (NASDAQ: SRAX) today announced its CPG vertical, SRAXshopper, has launched a new video ad unit designed to be at the top of shopper marketers' list of tools for reaching verified shoppers. SRAXshopper's video ad unit reaches shoppers across channels and devices with compelling product page messages created in real time....
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Amazon is on top of every marketer’s mind today. Google and Facebook combined still represent more than half of the U.S. advertising market, but Amazon’s ad business, while just 2.5 percent, is growing faster than both of them, according to speakers at AdExchanger’s Industry Preview in New York City. Scott Galloway, founder of consultancy L2, predicts that digital ad revenue for Amazon Media Group, Amazon’s in-house team that sells ad products, will grow more than 40 perc...
DIGIDAY
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