barrettSF

searchenginejournal | February 29, 2020

Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report. The report from eMarketer contains data from multiple firms that manage clients who buy Amazon ads. Merkle reports that, among its clients in North America that have been spending on Amazon for at least a year, Q4 2019 spending on Sponsored Product ads was up 63%. Data from Tinuiti shows that spending on Amazon sponsored product ads was up 30% among its clients during the ...

financialexpress | February 06, 2020

The ad industry is estimated to grow at 10.7% during the year. Digital media is estimated to grow at a rate of 26%, outpacing traditional media such as TV, radio and outdoor advertising which are growing at 7-8% annually. At Rs 22,057 crore, advertising spends on digital media overtook spends on print in 2019, becoming the second largest advertising medium in India after television. A GroupM report also found that 27% of all advertising spend went to digital media platforms in 2019, while 22% we...

Ad Networks

Hubvisor | September 19, 2022

Hubvisor announces today the reconfiguration of its solutions around three flagship products: MAESTRO, LENSE and DIRECT PATH. These products have been carefully crafted and are used by half of the top 30 publishers in France, including Le Figaro, Dailymotion, Adevinta/Leboncoin, TF1, and many more. These three products form a suite of never-seen-before ad tech products and are therefore only available in an all-in-one format. MAESTRO is the ultimate orchestr...

Ad Tech and Martech, Advertiser Platforms

PR Newswire | May 16, 2023

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, revealed new research that illuminates the streaming habits and impact of pharmaceutical advertising on adults over the age of 50. In partnership with Roku, Inc., DeepIntent shared the research at the company's second annual Innovating with Intent event focused on the future of connected TV (CTV) in the pharmaceutical industry. Because people are ...