home.aspx
 
EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

AdTheorent


AdTheorent is a technology company that is transforming digital advertising through user identity mapping and data-driven predictive solutions. AdTheorent’s machine learning technology platform, Cross-Environment Map and Barometric® technologies help brands understand and connect with their audiences at scale.

RELATED NEWS


The CEO and chariman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog and—years after discovering a 14-year-old Alicia Keys—believes she has found the next big thing. You likely saw her handiwork at the Grammy's this year in an ad that matched up "Nothing Compares 2 U," sung by a variety of musicans in tribute to Prince, with the Google Pixel smartphone....
ADAGE INDIA
READ MORE

The UK Gambling Commission (UKGC) has fined BGO Entertainment £300,000 (€354,200/$286,700) for misleading advertisements on its website and via three affiliate platforms.The UKGC said it first raised concerns with BGO about advertising in July 2015, having established that the company and its affiliates published “misleading advertisements” for promotions....
IGAMING BUSINESS
READ MORE

With the success of Amazon Echo and Google Home, we are now firmly in the era of Voice Search. But the Pay Per Impression and Pay Per Click models do not translate well here, and Pay Per Call type ads (launched for mobile by Google in 2015) would be controversial, to say the least. After all, you would have to wonder if the top search result delivered to you truly was the best one or merely from the advertiser who paid the most....
HTTP://WWW.FORBES.COM
READ MORE

We're approaching that crazy day when, after a year of zapping, binge-watching, DVRing, and fast forwarding to avoid ads, Americans gather around their televisions to actually watch commercials.Which are the Super Bowl commercials worth watching, even if only to talk about how bad they were? We consulted again with Lee Garfinkel, former CEO of FCB Garfinkel, and the auteur of many of the most memorable Super Bowl spots of all time.What was his overall take about this year's super bowl ad...
FORBES
READ MORE

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday. A few highlights: Bud wants you to "celebrate your freedom to celebrate" (Ann-Christine Diaz has the backstory: "Budweiser Brings Back Prohibition to Celebrate the Anniversary of Prohibition's Repeal&quo...
ADAGE INDIA
READ MORE

Facebook’s efforts to save face after the Cambridge Analytica data scandal continued with Wednesday’s announcement of a cleanup of its privacy tools. Vice president and chief privacy officer Erin Egan and vp and deputy general counsel Ashlie Beringer announced in a Newsroom post that Facebook took several steps to make its privacy settings easier for users to find, adding, “Most of these updates have been in the works for some time, but the events of the past several days under...
ADWEEK
READ MORE

EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...