Transitioning to the Future of Work and the Workplace

whitePaper | December 14, 2021

Branding. The term alone evokes a myriad of thoughts, definitions, and even feelings. Throughout our combined 30+ years of marketing experience, we have helped many organizations understand the difference between what they perceived branding to mean versus the realities that drive their brand’s culture and the customer experience. We have seen great brands defined and redefined, seen company cultures come to life, witnessed new launches leading to customer engagement, and products launched into the marketplace that evoke national appeal. What does all of that mean to you, charged with growth in the student housing business vertical? Clarity. Confidence. Stability. Growth. Let’s start with a simple definition.

whitePaper | March 15, 2023

The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming. The prospect of a world without third party browser cookies has captivated the industry and driven meaningful investment in finding alternatives. This guide delves deep into this new landscape, looking at the main privacy-compliant solutions that are currently available and the pros and cons of each.

whitePaper | December 1, 2019

Internet advertising has been the fastest-growing marketing channel in recent years, accounting for roughly $60 billion of spending in the United States alone in 2015. The rise of digital advertising has been dramatic – more than doubling over the past five years alone. Paid search, in which advertisements are placed alongside search results, comprises the largest share of online advertising expenditures.

whitePaper | December 29, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. This guide features the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.

whitePaper | November 15, 2022

Brands in the financial sector, in particular, have frequently found it difficult to remain relevant and keep up with the rate of advertising and marketing evolution. This is because of the industry’s strict regulatory requirements in advertising. Now with the coming recession, the means to reach the customers is going to cause more bottlenecks. Both financial services and ad and marketing ecosystems are at risk from a severe recession in the world’s top economies, rising inflation rates, and supply chain disruptions. This can be a problem as financial brands need to constantly engage with their customer across all ad channels to stay in their minds.

whitePaper | November 30, 2022

Header bidding has become an essential component of most publishers’ ad monetisation strategy, allowing for better inventory fill rates and higher revenue. But just because header bidding is driving more spend to publishers doesn’t mean it can’t be optimised further. This white paper shares 5 metrics publishers should keep an eye on when evaluating the health of their header setup for maximum yield.