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GETTING STARTED WITH NEUROMARKETING
The most valuable marketing insights are hidden in your costumer’s subconscious mind. People oftentimes just don’t know why they do what they do. Traditional marketing research such as questionnaires, interviews and focus groups are therefore sometimes biased – if not downright deceptive. Techniques such as eye tracking and EEG tap the information straight from the subconscious of your costumer. TIM ZUIDGEEST DOWNLOAD