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whitepaper
THE DIGITAL TRANSFORMATION OF MARKETING
And with those few words Wired and AT&T ushered in the world’s first display banner advertisement on October 27, 1994. In a little over two decades, not only has digital advertising emerged as the killer category for marketing, but the very nature of what it means to market and be a marketer has undergone a significant upheaval. There is little to suggest that this change will do anything but continue, most likely at an accelerated pace. The contemporary CEO must navigate a complex ecosystem of demand side and supply side advertising systems, invest in complex analytics and develop skills in product development and customer advocacy DOWNLOAD