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5 Ways to Up Your Digital Marketing Game in 2019
There are only a few months to go before we hit 2019 the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of brand visibility and recall. And while certain strategies from 2018 will go strong into the coming year, there are a number of new trends you need to incorporate to see a significant boost in ROI. Chatbots have been gaining popularity over the last few years and it looks like it’s only going to get stronger in 2019. They use deep learning to recognize data, speech, and patterns and provide accurate results every time they face a similar query. And even better chatbots are set to become more lifelike, thanks to Natural Language Programming (NLP). It’ll save brands time and money by screening customer queries before they’re sent to employees. One of the many brands already on this chatbot bandwagon is HDFC. The bank’s AI-based Electronic Virtual Assistant (EVA) chatbot can answer millions of questions across multiple channels. It has the ability to collect information from thousands of sources and give you an answer in less than a second!
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