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11 Tips for Using Chatbots on Facebook Messenger
Want to tap into Facebook Messenger’s massive audience of more than 1.3 billion users? With unprecedented ROI (70-80 percent engagement within the first hour), developing a chatbot for Facebook Messenger is a must. Don’t know where to begin? You aren’t alone. “A lot of people don’t understand how easy it really is to build a chatbot. They assume the development is cumbersome when, in reality, anyone can do it you don’t have to be a coder to build a Facebook Messenger chatbot,” said Purna Virji, Senior Manager of Global Engagement at Microsoft. In reality, figuring out what to create is more challenging than actually creating it.
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