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. https://digitalschoolofmarketing.co.za/principles-brand-management-success/
blog article
THE 5 MOST IMPORTANT PRINCIPLES FOR BRAND MANAGEMENT SUCCESS
For your product and/or service to be truly successful, you need loyal customers who repeatedly buy from you. Remember the case we told you about where the supermarket chain lost millions because they were out of stock of Coca-Cola? The cooldrink giant’s powerful brand shows just how a brand can translate into hard-earned cash. So the first step for a brand manager, when he or she is building a solid brand in the digital marketing space, is to ensure that they build brand equity in the minds of their consumers. In other words, you need to imbue your products and/or services with such value so that your customers feel that they have no choice but to buy from you. READ MORE