Is digital advertising losing its novelty?

Digital advertising is a relatively inexpensive and measurable way to directly target your audience. Yet as the call for a free, clutterless and more accessible Internet begins to grow stronger, does this mean that digital advertising will lose its edge over traditional advertising?

Spotlight

Brand Union

We are a global brand agency with expertise in brand strategy, design, interaction, brand management, and employee engagement. 500 people. 25 offices. Every major market. We have been part of WPP group since 1986. We exist to ensure that the entire experience of a brand – from the biggest of launches to the tiniest of online interactions – is both brilliantly designed and beautifully connected. Our work We help clients define, create and curate the moments of interaction that are essential for brands to thrive, today and tomorrow.We have created a proprietary framework to assess brands holistically from a user perspective. This helps us see opportunities to define and create better, more effective experiences for our clients. We capture and visualise these opportunities in a unique Experience Imprint.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

Expand the Brand | Blizzard Entertainment Translates Epic Content With TransPerfect

video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

Watch Now

Get more customers with next generation ads

video | August 24, 2023

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers....

Watch Now

Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

Introducing Smart Campaigns. Smart Campaigns are a simple and efficient way to connect with relevant customers, who are ready to engage with your business across Microsoft Advertising and other leading advertising platforms....

Watch Now

Spotlight

Brand Union

We are a global brand agency with expertise in brand strategy, design, interaction, brand management, and employee engagement. 500 people. 25 offices. Every major market. We have been part of WPP group since 1986. We exist to ensure that the entire experience of a brand – from the biggest of launches to the tiniest of online interactions – is both brilliantly designed and beautifully connected. Our work We help clients define, create and curate the moments of interaction that are essential for brands to thrive, today and tomorrow.We have created a proprietary framework to assess brands holistically from a user perspective. This helps us see opportunities to define and create better, more effective experiences for our clients. We capture and visualise these opportunities in a unique Experience Imprint.

Events