The bad, the ugly, and the truth of mobile ad fraud

whitePaper | March 10, 2023

Marketers around the globe have a whole new world of advertising potential at their fingertips. Digital Out-Of-Home Advertising – or DOOH – has entered a brand-new era, unleashing unparalleled opportunities to reach the right audiences in precisely the right place at exactly the right time. Thanks to the power of the Internet and sophisticated programmatic technologies, marketers can now reach their target audience with personalized, relevant, data-driven and measurable marketing not only across online media channels, but via outdoor advertising as well.

whitePaper | October 3, 2022

Over the past few years, outdoor advertising has evolved at a rapid pace. No longer restricted to paper-based posters, billboards and flyers pinned to lampposts, the out of home (OOH) ad has gone digital thanks to the growing network of digital out of home media, or DOOH media, now readily accessible to businesses of all shapes and sizes at a cost- effective rate via modern programmatic buying platforms. Digital outdoor advertising is one of the best ways for SMBs to reach consumers and capture the attention of their target audience – which is precisely why it’s now a priority for businesses looking to drive audience engagement with dynamic content in an offline environment.

whitePaper | October 10, 2022

Few retailers doubt the effectiveness of performance advertising. From humble origins to something more complex, it remains a preferred tactic for advertisers the world over. The reasons why remain simple. Retailers can target shoppers better. And they can measure their campaigns more accurately. But as campaign expectations have evolved, so have the metrics which determine success.

whitePaper | September 30, 2022

Like gas and groceries, marketing is getting more expensive – and B2B SaaS marketers who rely on paid advertising feel the pain the most. Macroeconomic conditions and changes in B2B buying behavior have made traditional ad playbooks pricier, less effective, and less scalable: Ads are more expensive due to crowding and competition on paid platforms. People have changed the way they research products online, and they are leaving trackable platforms for dark social. If it feels like “people aren’t clicking on ads anymore,” you’re not alone. New privacy regulations make it difficult to target the right customers - and easy to waste ad budgets.

whitePaper | December 29, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. This guide features the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.

whitePaper | November 30, 2021

This paper proposes a way forward for entities seeking to implement or take advantage of virtual advertising solutions. It focuses on use of this technology in a sporting context but the principles are as relevant to use of the technologywithin any live event broadcast. Although there is a complex legal framework, with differing positions around the world, we believe it is useful to develop some broad principles in this emerging regulatory area to support the development of the Virtual Advertising sector.