Appco Group Asia

Appco Group is Asia's leading face-to-face marketing company. With global reach and local knowledge, we speak to more than one million people every day and deliver hundreds of thousands of new customers for our blue chip and charity client base through our network of 2,000 independent contractors in the field across the region.

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MOBILE ADVERTISING

ADVERTY AND INMOBI INTRODUCE IN-GAME ADS FOR GLOBAL BRANDS AND AGENCIES

Adverty, InMobi | April 28, 2021

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Adverty AB, the world's leading in-game platform for advertisers, agencies, and game developers, and InMobi, the world's leading independent marketing cloud, announced today the official launch of in-game ads on InMobi Exchange. Using Adverty's multi-patented in-game ad technology, brands and agencies around the world will be able to target premium mobile users with advertisements that blend into the game environment, such as electronic advertisement boards in an e-sports arena or th...

Read More

SUPER BOWL 2020: THE INS AND OUTS OF THE BIG GAME'S ADVERTISERS

thedrum | January 15, 2020

news image

Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November. Advertisers will no doubt be hoping for a better game than last season’s snoozer, with a close match extending through all four quarters to get the most from their investments. This year’s lineup of brands sees familiar names and a few new ones, incl...

Read More

GOOGLE'S SECOND AD REFLECTS ON PEOPLE LOOKING FOR 'HOW TO HELP'

9to5google | April 12, 2020

news image

At a Glance: Google this evening posted its second ad focused on the ongoing COVID-19 pandemic. The 90-second video — which uses an instrumental version of “New York” by St. Vincent &...

Read More

GOOGLE REPORTS REVIEW OF AI SEARCH CHANGES

Google | October 16, 2020

news image

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it se...

Read More
news image

MOBILE ADVERTISING

ADVERTY AND INMOBI INTRODUCE IN-GAME ADS FOR GLOBAL BRANDS AND AGENCIES

Adverty, InMobi | April 28, 2021

Adverty AB, the world's leading in-game platform for advertisers, agencies, and game developers, and InMobi, the world's leading independent marketing cloud, announced today the official launch of in-game ads on InMobi Exchange. Using Adverty's multi-patented in-game ad technology, brands and agencies around the world will be able to target premium mobile users with advertisements that blend into the game environment, such as electronic advertisement boards in an e-sports arena or th...

Read More
news image

SUPER BOWL 2020: THE INS AND OUTS OF THE BIG GAME'S ADVERTISERS

thedrum | January 15, 2020

Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November. Advertisers will no doubt be hoping for a better game than last season’s snoozer, with a close match extending through all four quarters to get the most from their investments. This year’s lineup of brands sees familiar names and a few new ones, incl...

Read More
news image

GOOGLE'S SECOND AD REFLECTS ON PEOPLE LOOKING FOR 'HOW TO HELP'

9to5google | April 12, 2020

At a Glance: Google this evening posted its second ad focused on the ongoing COVID-19 pandemic. The 90-second video — which uses an instrumental version of “New York” by St. Vincent &...

Read More
news image

GOOGLE REPORTS REVIEW OF AI SEARCH CHANGES

Google | October 16, 2020

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it se...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us