Appco Group Asia

Google | June 16, 2020

Google continues a busy few months of ad policy updates and changes, this time dealing with ad creative and imagery, along with pausings for violations. It’s been a busy few weeks for Google Ads and their policy updates.

9to5mac | March 04, 2020

Apple today updated its App Store review guidelines regarding some of the features introduced with iOS 13, besides the compatibility of apps with the latest iPhone and iPad models, and more. The company notes that 77% of all Apple devices shipped in the last four years are running iOS 13, the latest version of the operating system. On iPad, the number rises to 79% with iPadOS 13. That means it’s important for developers to update their apps with the latest technologies available. Apple say...

NCSolutions | September 09, 2020

NCSolutions (NCS) and ciValue are collaborating to launch a new cloud-based retailer marketing service designed to support the personalized and relevant experience today's shoppers expect from retailers and brands. The joint service, named the ciMedia Platform, allows retailers to serve the most relevant offers possible and better meet the expectations of their shoppers. By collaborating with brands on offers and campaigns, retailers can capture a larger share of CPG advertising investments....

medium | February 24, 2020

Android devices are more secure than ever. Some developers, though, are continuing to release malicious apps. In a blog post, Google announced that nearly 600 apps were removed from the Play Store after violating its disruptive ads and disallowed interstitial policies. There’s an ongoing effort to stop these apps from entering the Play Store and getting distributed on a large number of smartphones and tablets. It’s all part of mobile ad fraud, which Google labels as an industry-wide ...