Appco Group Asia

variety | March 02, 2020

Facing heightened competition in ad-supported streaming video, ViacomCBS-owned Pluto TV has launched a new branding campaign its biggest to date with plans to spend $30 million on the effort in 2020. Pluto TV, a central plank in ViacomCBS’s overall streaming strategy, last year grew active monthly users 75% to 22.4 million in the U.S. The service provides over 250 live streaming channels, organized into a TV-like channel guide. Now the media conglomerate wants even more users to floc...

Ad Networks

European Commission | April 26, 2022

On Saturday 23rd March, European Union lawmakers developed an agreement on basic structure of the legislation aimed at reducing the negative impacts of the social media sites and other digital platform. This agreement was came to picture after the more than 16 hours of negotiations. This new legislation named Digital Services Act (DSA) led by European Commissioner Margrethe Vestager to gain some level of control in Alphabet unit Google, Meta, and different US tech giants. <...

Advertiser Campaign Management

Better Homes and Gardens Real Estate LLC | December 01, 2020

Better Homes and Gardens Real Estate LLC, the leading real estate lifestyle brand, reported today its Season of Sharing campaign for buyers looking for innovative approaches to celebrate the special seasons ahead. This new campaign highlights significant and ideal way of life thoughts curated by Better Homes and Gardens Real Estate and Meredith Corporation, which delivers the Better Homes and Gardens brand, for Thanksgiving, Kwanza, Hanukkah, Christmas and New Year's Eve exercises, including...

Advertiser Platforms

Digital Media Solutions | May 16, 2022

Digital Media Solutions, Inc. a leading provider of data-driven, technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced the acquisition of Traverse Data, Inc. Traverse Data leverages the power of data and technology to generate new customers for advertisers and incremental revenue for publishers, via a commercialized audience activation, re-engagement and retargeting platform. Traverse Data helps advertisers identify new audien...