Berlin Cameron

Vrbo | May 19, 2020

Home-sharing platform welcomes back advertisers after closing up shop for more than a year. After more than a year without accepting advertising on its platform, Vrbo is once again opening up shop. ...

Ad Tech and Martech

PR Newswire | April 27, 2023

Quadrant Knowledge Solutions announced today that it has named Mediaocean as a 2023 Leader in the SPARK Matrix analysis of the global AdTech Platform market. Quadrant Knowledge Solutions' AdTech Platform market research includes detailed global market analysis, competitive landscape, functional capabilities, and market trends. It aims to provide strategic information for technology vendors to enhance their understanding of the market and support their growth strategies by ev...

Advertiser Platforms

ExchangeWire | June 29, 2023

Adform, the global programmatic platform, today announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating great potential for Utiq’s identity solution. Utiq, the new European privacy-led digital Authentic Consent Service, was tested along with an independent advertising agency pilot, and achieved stronger addressability and ...

Amazon | May 07, 2020

As advertising platforms continue to post initially healthy gains derailed by COVID-19 in Q1, many were interested to see where Amazon would net out during the pandemic. Unlike other platforms, Amazon acts as both advertising and fulfillment mechanism for m...