Brand Storytelling

We believe that a new era of media and marketing is rapidly emerging, one empowered by technology and driven by creative storytelling. What we see are brands taking a bold stride away from interruptive advertising towards content that provides value in the way of information and entertainment.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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HOW TO USE BRAND STORYTELLING TO BOOST AWARENESS AND DRIVE MORE SALES

Business 2 Community | June 21, 2018

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The best marketers in e-commerce today are the ones who have mastered the art of storytelling. As e-commerce becomes more and more competitive, businesses have to work harder to gain the attention and loyalty of online consumers. The marketing and advertising campaigns that used to work ten, five, and even two years ago aren’t as relevant or effective today. In 2018, people buy from companies that they feel understand them, align with their values, and support their dreams....

Read More

FACEBOOK ENABLES DISINFORMATION WITH ADVERTISING POLICY

effinghamdailynews | January 13, 2020

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The tech giant recently announced it would not ban false political advertising, or disallow ad targeting that could fuel discrimination or racism and generally create even bigger divides in the American electorate. Facebook is shirking it social responsibility as a company with great power to influence the next election and American democracy. Google has agreed to prohibit ads making false claims and so called “deep-fake” videos that mislead through doctoring images or using a real i...

Read More

MARYLAND LOOKS TO PIONEER TAXES ON DIGITAL ADVERTISING

borneobulletin | January 13, 2020

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Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would fa...

Read More

COLLEGE ADMISSIONS OFFICERS ARE PAYING MORE ATTENTION TO APPLICANTS’ SOCIAL PROFILES

Adweek | January 13, 2020

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The trend of college admissions officers visiting the social media profiles of applicants is back on the upswing, according to the latest survey from Kaplan Test Prep. The educational and career-services provider polled nearly 300 college admissions officers and found that 36% of them turn to applicants' profiles on social platforms including Facebook, Instagram, Twitter. Read More

news image

HOW TO USE BRAND STORYTELLING TO BOOST AWARENESS AND DRIVE MORE SALES

Business 2 Community | June 21, 2018

The best marketers in e-commerce today are the ones who have mastered the art of storytelling. As e-commerce becomes more and more competitive, businesses have to work harder to gain the attention and loyalty of online consumers. The marketing and advertising campaigns that used to work ten, five, and even two years ago aren’t as relevant or effective today. In 2018, people buy from companies that they feel understand them, align with their values, and support their dreams....

Read More
news image

FACEBOOK ENABLES DISINFORMATION WITH ADVERTISING POLICY

effinghamdailynews | January 13, 2020

The tech giant recently announced it would not ban false political advertising, or disallow ad targeting that could fuel discrimination or racism and generally create even bigger divides in the American electorate. Facebook is shirking it social responsibility as a company with great power to influence the next election and American democracy. Google has agreed to prohibit ads making false claims and so called “deep-fake” videos that mislead through doctoring images or using a real i...

Read More
news image

MARYLAND LOOKS TO PIONEER TAXES ON DIGITAL ADVERTISING

borneobulletin | January 13, 2020

Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would fa...

Read More
news image

COLLEGE ADMISSIONS OFFICERS ARE PAYING MORE ATTENTION TO APPLICANTS’ SOCIAL PROFILES

Adweek | January 13, 2020

The trend of college admissions officers visiting the social media profiles of applicants is back on the upswing, according to the latest survey from Kaplan Test Prep. The educational and career-services provider polled nearly 300 college admissions officers and found that 36% of them turn to applicants' profiles on social platforms including Facebook, Instagram, Twitter. Read More