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IRIS.TV, Reticle | October 05, 2021

Reticle, the leading Emotional AI for digital advertising, announced its integration with IRIS.TV, the leading video data platform. Marketers will now be able to use Reticle’s emotional data signals to contextually target relevant, brand-safe inventory across thousands of IRIS-enabled™ premium publishers on connected TV and video worldwide. Reticle’s Emotional AI has a taxonomy of 19+ positive emotional signals, enabling advertisers to match the emotional tone of...

MediaVillage | April 23, 2020

The Myers Report has issued updated 2020 economic forecasts for 21 advertising categories, plus digital and legacy/linear break-outs for eight of those categories. (Scroll down for 21 category details.) For additional insights on the advertising outlook through 2020 . We project a 20% overall decline in 2020 ad spend, with greater declines in most categories offset by projected 26% increases in online originated video advertising and interactive/OTT/Addressable TV advertising. Not su...

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Adimpact, Innovid | June 06, 2022

Adlmpact chose Innovid as its cross-platform measurement partner for political linear and connected TV (CTV) campaigns. Leveraging the TVSquared by Innovid platform, Adlmpact advertisers get a unified view of their converged TV campaigns and real-time insights on reach, frequency, incremental reach, and outcomes. Adlmpact is a leading provider of ad intelligence data for fast and smart decisions. Innovid is a leading independent CTV advertising delivery and measurement platform. A...

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Netflix | April 20, 2022

Netflix finally considers supporting ads on its streaming services. Recently Netflix has suffered the loss of 200,000 subscribers in the first quarter. At the end of the first quarter, the streaming service provider reported 221Million global subscribers with depreciation of 200,000 and missed it's projected 2.5 Million net add. The speculations say that the dip in subscribers is due to the recent price hike by Netflix in Jan 2022. On the Earnings call, Netflix Co-Founder, Cha...