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ViacomCBS | February 17, 2020
ViacomCBS Networks Australia and Foxtel Media announced the end of their advertising representation partnership. This follows the merger of Viacom and CBS Corporation to form ViacomCBS Inc, the owner of the Ten Network in Australia. Foxtel Media (initially MCN) has represented MTV, Nickelodeon, Nick Jr., MTV Music and MTV Dance branded subscription television channels and digital platforms in Australia since July 2014. Foxtel Media will continue to receive all sales bookings for ViacomCBS subscr...
marketingland | February 06, 2020
Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Audience growth. Monetizable daily active users (mDAUs) grew 21% year-over-year to 152 million, up 3% from the previous quarter. US mDAUs ...
Display Advertising
PubMatic | November 24, 2021
PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and meas...
Ad Networks
Moloco, Inc. 5000 Methodology | August 17, 2022
Today, Inc. revealed that Moloco placed 95th on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. Moloco joins the ranks of the world’s most growth-minded companies, including Facebook, Dave, Credit Karma, Scopely, and Skillz, who have been listed on the Inc. 5000 in previous ye...
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