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DISPLAY ADVERTISING

QUANTCAST LAUNCHES BRAND ADVERTISING SOLUTIONS TO MAXIMISE THE IMPACT OF EVERY MARKETING DOLLAR

Quantcast | June 18, 2022

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Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience, today. “A...

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SPACEBACK ANNOUNCES STRATEGIC PARTNERSHIP WITH EYEO, THE GERMAN-BASED COMPANY BEHIND THE LAUNCH OF THE ACCEPTABLE ADS STANDARDS

Spaceback | September 07, 2020

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Spaceback, the creator of Social Display advertising, announced today that it has entered into a strategic partnership with eyeo, the German-based company behind the launch of the Acceptable Ads standards. As part of the partnership, Spaceback will become the first creative platform to generate digital advertising creative that adhere to the Acceptable Ads standards, thereby enabling marketers to reach over 200 million unique users not otherwise accessible today. For its part, Spaceback's on...

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SOCIAL MEDIA ADVERTISING

SAP BOOSTS BRAND AWARENESS USING GUMGUM’S HIGH IMPACT AD FORMATS

SAP, GumGum | September 07, 2022

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GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly boost brand awareness. Led by OMD Hamburg, a leading media agency, the campaign successfully improved brand perception of SAP as a trusted business by +7ppts, and as a company th...

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ADVERTISER PLATFORMS

CATALINA AND GSTV FORM STRATEGIC PARTNERSHIP TO MEASURE IMPACT OF DOOH ADS

Catalina | December 02, 2021

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Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers' and CPG brands' retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands clos...

Read More
news image

DISPLAY ADVERTISING

QUANTCAST LAUNCHES BRAND ADVERTISING SOLUTIONS TO MAXIMISE THE IMPACT OF EVERY MARKETING DOLLAR

Quantcast | June 18, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience, today. “A...

Read More
news image

SPACEBACK ANNOUNCES STRATEGIC PARTNERSHIP WITH EYEO, THE GERMAN-BASED COMPANY BEHIND THE LAUNCH OF THE ACCEPTABLE ADS STANDARDS

Spaceback | September 07, 2020

Spaceback, the creator of Social Display advertising, announced today that it has entered into a strategic partnership with eyeo, the German-based company behind the launch of the Acceptable Ads standards. As part of the partnership, Spaceback will become the first creative platform to generate digital advertising creative that adhere to the Acceptable Ads standards, thereby enabling marketers to reach over 200 million unique users not otherwise accessible today. For its part, Spaceback's on...

Read More
news image

SOCIAL MEDIA ADVERTISING

SAP BOOSTS BRAND AWARENESS USING GUMGUM’S HIGH IMPACT AD FORMATS

SAP, GumGum | September 07, 2022

GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly boost brand awareness. Led by OMD Hamburg, a leading media agency, the campaign successfully improved brand perception of SAP as a trusted business by +7ppts, and as a company th...

Read More
news image

ADVERTISER PLATFORMS

CATALINA AND GSTV FORM STRATEGIC PARTNERSHIP TO MEASURE IMPACT OF DOOH ADS

Catalina | December 02, 2021

Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers' and CPG brands' retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands clos...

Read More