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Jonas Hagströmer Theodorsson, Co-owner, Global business developer Ecommerce at Keywordio and AdHelp.io, is a frequent speaker @Google, Stockholm School of Economics and IHM Business School on topics related...
AdQuick.com | June 23, 2020
AdQuick.com, the Out-of-Home (OOH) AdTech company, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH). AdQuick's DSP offers unparalleled access to digital screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now adapt to campaigns in real time, rather than planning campaigns months in advance with a limited set of inventory."With states...
Comcast Advertising, AudienceXpress | March 15, 2022
Today, Comcast Advertising announced that its market-leading media solutions allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, including broadcast, cable, digital and connected TV (CTV), will be relaunched under the AudienceXpress brand. FreeWheel Media, the media solutions team within FreeWheel, will now be in market under the AudienceXpress brand.
AudienceXpress automates the way advertisers reach audiences across screens...
Ford | May 17, 2021
Ford is now patenting a technology that can take these roadside advertisements and deliver them directly to your car's infotainment system.
The company intends to use the cameras that are now standard on many cars to train them to recognize advertisements on billboards. The device would also go so far as to provide links to the brands advertised on billboards as well as contact information to call to get the products.
Ford could argue that it solves the problem ...
H&R Block’s | February 03, 2022
H&R Block, Inc. (NYSE: HRB) today announced its 2022 tax season ad campaign showcasing that through a tax season full of complexities, “Help Is Here.”
“The past year has brought more uncertainty to filing taxes due to the ongoing pandemic. From an evolving workforce to new tax credits, it’s no small feat to figure out how that translates to your tax forms,” said Karen Orosco, president, global consumer tax and service delivery at H&R Block. &l...
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