Keywordio

keywordio.com

Keywordio is an ad technology company developing new ways to improve Digital Marketing for companies to boost their performance. Their approach is defined by our desire to always make our clients grow. The algorithm that they have developed optimize online marketing and generate fantastic results for our clients. Therefore, Keywordio is always committed to ensure their clients experience growing revenues and results. They are a perfect combination of computer nerds and business fanatics, who all want to create fantastic results for their clients. Founded by former Google employees, they follow the motto: great is not good enough.

C-Suite On Deck

Jonas Hagströmer Theodorsson, Co-owner, Global business developer Ecommerce at Keywordio and AdHelp.io, is a frequent speaker @Google, Stockholm School of Economics and IHM Business School on topics related...

Events

Related News

AD NETWORKS

PLYMOUTH ROCK LAUNCHES THE BOSTONIANS AD CAMPAIGN

Plymouth Rock | July 20, 2022

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Plymouth Rock Assurance today announced the official launch of its latest multi-channel ad campaign titled, “The Bostonians.” Assembling a cast of characters from across the Boston sports world, the new creative positions Plymouth Rock as the go-to insurance provider for Boston sports fans. “Plymouth Rock was founded with the idea to offer more than just insurance to our policyholders,” said Ethan Tarby, Chief Marketing Officer, Plymouth Rock ...

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SCOTTISH COUNCIL WEBSITES SHARING RESIDENTS’ DATA VIA ADVERTISING COOKIES

scotsman | February 05, 2020

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High-interest credit cards and Black Friday deals are among the adverts targeted at people seeking benefits advice on local authority websites, an investigation has uncovered. More than a third of Scottish council sites were found to be using advertising trackers which allow private third party companies to track residents’ data. Research by the BBC Shared Data Unit found more than 950 advertising cookies - small text files that track people on the internet - embedded in council benefits p...

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ADVERTISER CAMPAIGN MANAGEMENT

DELTA, IBM AND OTHER INDUSTRY LEADERS COMMIT TO ADDRESS ADTECH BIAS

IBM | June 27, 2022

news image

Leading corporations want to increase the fairness of marketing campaigns. The initiative, which was announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other thought leaders to raise awareness and take action to reduce bias in advertising technology. IBM, Delta Air Lines, WPP, Mindshare, 4A's, IAB, and the Ad Council are among the organizations that have committed. The action is IBM's most recent effort to raise ...

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PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

nypost | April 02, 2020

news image

While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

Read More
news image

AD NETWORKS

PLYMOUTH ROCK LAUNCHES THE BOSTONIANS AD CAMPAIGN

Plymouth Rock | July 20, 2022

Plymouth Rock Assurance today announced the official launch of its latest multi-channel ad campaign titled, “The Bostonians.” Assembling a cast of characters from across the Boston sports world, the new creative positions Plymouth Rock as the go-to insurance provider for Boston sports fans. “Plymouth Rock was founded with the idea to offer more than just insurance to our policyholders,” said Ethan Tarby, Chief Marketing Officer, Plymouth Rock ...

Read More
news image

SCOTTISH COUNCIL WEBSITES SHARING RESIDENTS’ DATA VIA ADVERTISING COOKIES

scotsman | February 05, 2020

High-interest credit cards and Black Friday deals are among the adverts targeted at people seeking benefits advice on local authority websites, an investigation has uncovered. More than a third of Scottish council sites were found to be using advertising trackers which allow private third party companies to track residents’ data. Research by the BBC Shared Data Unit found more than 950 advertising cookies - small text files that track people on the internet - embedded in council benefits p...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

DELTA, IBM AND OTHER INDUSTRY LEADERS COMMIT TO ADDRESS ADTECH BIAS

IBM | June 27, 2022

Leading corporations want to increase the fairness of marketing campaigns. The initiative, which was announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other thought leaders to raise awareness and take action to reduce bias in advertising technology. IBM, Delta Air Lines, WPP, Mindshare, 4A's, IAB, and the Ad Council are among the organizations that have committed. The action is IBM's most recent effort to raise ...

Read More
news image

PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

nypost | April 02, 2020

While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

Read More

Resources

Events

C-Suite On Deck

Jonas Hagströmer Theodorsson, Co-owner, Global business developer Ecommerce at Keywordio and AdHelp.io, is a frequent speaker @Google, Stockholm School of Economics and IHM Business School on topics related...