Meshin Movement

ADVERTISER PLATFORMS

Gannett | March 10, 2022

Gannett Co., Inc. (NYSE: GCI) today issued a response to a story published by the Wall Street Journal (WSJ) on March 8 that implies Gannett intentionally shared inaccurate information to advertisers over a period of nine months. Gannett sincerely regrets inadvertently passing along the incorrect data parameter. This human error was immediately rectified when the Company independently discovered the issue. The data parameter issue was caused due to a caching error when the Company ...

BRAND MARKETING

Digital Shelf Institute | December 21, 2020

The Digital Shelf Institute, the commerce community for manufacturers, reported the arrival of new study, "The Full Revenue Impact of Retailer Ad Platforms." Generated through bits of knowledge and anonymized information from many internet business and digital leaders brands brands, the exploration was worked around a common question, "What is the total value of my retail media spend?" and offers another system for ascertaining how retail advertising investments positively im...

DISPLAY ADVERTISING

Hivestack, Quotient | November 23, 2022

Hivestack, a world leading, independent, programmatic digital out of home (DOOH) ad tech company, today announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out of home (OOH) sales, planning, measurement and programmatic buying with its location-based Demand Side Platform (DSP). The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global ...

DISPLAY ADVERTISING

GumGum, Frameplay | June 15, 2022

GumGum, a contextual-first global digital advertising platform, announced today (June 14th, 2022) a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relev...