Northwoods

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Northwoods is a true digital partner - a digital best friend - who's focused on their clients' ultimate success and happiness. Through honest guidance, outstanding service, and exceptional expertise, the team is dedicated to ensuring their clients' team consistently meets and exceeds their business goals. Their Services include Brand Strategy, Digital Strategy, Digital Marketing & Advertising, Software Development, and Websites.

C-Suite On Deck

Fred Pike, Managing Director/CFO at Northwoods, is an experienced presenter, teacher, and blogger on GA, GA4, and GTM topics. He is a GA/GTM Practice Lead at Northwoods, DataDrivenU (Jeffalytics) Community Expert a...

Events

Related News

QUIBI COMMANDS ADVERTISING SPOTLIGHT AT SOLD-OUT OSCARS SHOW

marketingdive | February 10, 2020

news image

Quibi was a standout advertiser at the 92nd Academy Awards ceremony on Sunday, airing five separate 30-second spots. The commercials used ticking clock scenarios drawn from Hollywood movies, like the time it takes to turn into a zombie once bitten or sink into a pit of quicksand, to spotlight the platform's focus on video content that's 10 minutes or less, a measure of time deemed a "Quibi" in the creative. The heavy TV play from the mobile-only streaming service, whose name is...

Read More

LINKEDIN ANNOUNCED ENGAGEMENT RETARGETING OPTIONS FOR LEAD ADS AND VIDEO

LinkedIn | June 04, 2020

news image

LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options for Lead Ads and Video views. LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options.

  • Read More
  • TIKTOK ROLLS OUT THEIR SELF-SERVE ADVERTISING PLATFORM GLOBALLY

    Search Engine Journal | July 09, 2020

    news image

    After a couple years of waiting patiently, TikTok has announced they are rolling out their self-serve advertising platform globally.The tools will give advertisers access to their tools for creative, targeting, and flexible budgeting.They also note there will be business accounts that provide additional tools, but have not specified them at this time.Advertisers have expressed curiosity, along with some frustrations about the inability to simply test ads on the platform.T...

    Read More

    ADVERTISER CAMPAIGN MANAGEMENT

    BETTERBRAND LAUNCHES SIRIUS XM ADVERTISING CAMPAIGN

    Betterbrand | January 06, 2022

    news image

    Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand's need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial. Betterbrand is entering hypergrowth....

    Read More
    news image

    QUIBI COMMANDS ADVERTISING SPOTLIGHT AT SOLD-OUT OSCARS SHOW

    marketingdive | February 10, 2020

    Quibi was a standout advertiser at the 92nd Academy Awards ceremony on Sunday, airing five separate 30-second spots. The commercials used ticking clock scenarios drawn from Hollywood movies, like the time it takes to turn into a zombie once bitten or sink into a pit of quicksand, to spotlight the platform's focus on video content that's 10 minutes or less, a measure of time deemed a "Quibi" in the creative. The heavy TV play from the mobile-only streaming service, whose name is...

    Read More
    news image

    LINKEDIN ANNOUNCED ENGAGEMENT RETARGETING OPTIONS FOR LEAD ADS AND VIDEO

    LinkedIn | June 04, 2020

    LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options for Lead Ads and Video views. LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options.

  • Read More
  • news image

    TIKTOK ROLLS OUT THEIR SELF-SERVE ADVERTISING PLATFORM GLOBALLY

    Search Engine Journal | July 09, 2020

    After a couple years of waiting patiently, TikTok has announced they are rolling out their self-serve advertising platform globally.The tools will give advertisers access to their tools for creative, targeting, and flexible budgeting.They also note there will be business accounts that provide additional tools, but have not specified them at this time.Advertisers have expressed curiosity, along with some frustrations about the inability to simply test ads on the platform.T...

    Read More
    news image

    ADVERTISER CAMPAIGN MANAGEMENT

    BETTERBRAND LAUNCHES SIRIUS XM ADVERTISING CAMPAIGN

    Betterbrand | January 06, 2022

    Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand's need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial. Betterbrand is entering hypergrowth....

    Read More

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    Events

    C-Suite On Deck

    Fred Pike, Managing Director/CFO at Northwoods, is an experienced presenter, teacher, and blogger on GA, GA4, and GTM topics. He is a GA/GTM Practice Lead at Northwoods, DataDrivenU (Jeffalytics) Community Expert a...