Northwoods

nwsdigital.com

Northwoods is a true digital partner - a digital best friend - who's focused on their clients' ultimate success and happiness. Through honest guidance, outstanding service, and exceptional expertise, the team is dedicated to ensuring their clients' team consistently meets and exceeds their business goals. Their Services include Brand Strategy, Digital Strategy, Digital Marketing & Advertising, Software Development, and Websites.

C-Suite On Deck

Fred Pike, Managing Director/CFO at Northwoods, is an experienced presenter, teacher, and blogger on GA, GA4, and GTM topics. He is a GA/GTM Practice Lead at Northwoods, DataDrivenU (Jeffalytics) Community Expert a...

Events

Related News

ADVERTISER PLATFORMS

VIDEOAMP RELEASES SECOND-BY-SECOND ADVERTISING MEASUREMENT ENHANCEMENT UNDERPINNED BY COMMINGLED DATASET

VideoAmp | October 06, 2022

news image

VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new measurement offering to strengthen their currency solutions. As an enhancement to their advertising measurement solution, the offering enables TV publishers and advertisers to harness the power of VideoAmp’s commingled dataset to better assess advertiser performance and benchmark against program averages. Leveraging actualized results with inputs from both Sma...

Read More

HOW CAN LUXURY & FASHION BRANDS ADAPT TO A WORLD IN CONSUMER LOCKDOWN?

fashionunited | March 26, 2020

news image

The past month has seen a drastic shift in consumers lifestyles, and naturally brands must consider how to adapt their strategies to respond to both this change and the aftermath. Using recent data provided which tracks global Luxury and Fashion consumer perceptions relating to the Covid-19 outbreak we here at Entsight have provided here some insightful recommendations for the steps Luxury and Fashion brands can take. The audience data here is based on three groups of global consumers, those who...

Read More

AD NETWORKS

POSHMARK WARNS OF MARKETING HIT FROM APPLE'S AD TRACKING CHANGES

Poshmark Inc | August 13, 2021

news image

Second-hand retailer Poshmark Inc on Tuesday forecast third-quarter revenue largely below estimates and warned that its marketing efforts were taking a hit from Apple Inc's new privacy controls over digital advertising tracking. Poshmark's shares slipped 7% in after hours trading, poised to settle more than 25% below its initial public offering price in January. Apple in April enforced a rule requiring developers to seek permission for gathering data that ca...

Read More

DISPLAY ADVERTISING

THE MEDIA SHOP TARGETS RETAIL MEDIA EXPANSION WITH BROADSIGN OOH AD PLATFORM

The Media Shop, Broadsign | October 12, 2022

news image

Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today (October 11th, 2022) announced a partnership that will fuel the growth of TMS’ network of retail signage. TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens spanning Coles Express petrol and convenience ...

Read More
news image

ADVERTISER PLATFORMS

VIDEOAMP RELEASES SECOND-BY-SECOND ADVERTISING MEASUREMENT ENHANCEMENT UNDERPINNED BY COMMINGLED DATASET

VideoAmp | October 06, 2022

VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new measurement offering to strengthen their currency solutions. As an enhancement to their advertising measurement solution, the offering enables TV publishers and advertisers to harness the power of VideoAmp’s commingled dataset to better assess advertiser performance and benchmark against program averages. Leveraging actualized results with inputs from both Sma...

Read More
news image

HOW CAN LUXURY & FASHION BRANDS ADAPT TO A WORLD IN CONSUMER LOCKDOWN?

fashionunited | March 26, 2020

The past month has seen a drastic shift in consumers lifestyles, and naturally brands must consider how to adapt their strategies to respond to both this change and the aftermath. Using recent data provided which tracks global Luxury and Fashion consumer perceptions relating to the Covid-19 outbreak we here at Entsight have provided here some insightful recommendations for the steps Luxury and Fashion brands can take. The audience data here is based on three groups of global consumers, those who...

Read More
news image

AD NETWORKS

POSHMARK WARNS OF MARKETING HIT FROM APPLE'S AD TRACKING CHANGES

Poshmark Inc | August 13, 2021

Second-hand retailer Poshmark Inc on Tuesday forecast third-quarter revenue largely below estimates and warned that its marketing efforts were taking a hit from Apple Inc's new privacy controls over digital advertising tracking. Poshmark's shares slipped 7% in after hours trading, poised to settle more than 25% below its initial public offering price in January. Apple in April enforced a rule requiring developers to seek permission for gathering data that ca...

Read More
news image

DISPLAY ADVERTISING

THE MEDIA SHOP TARGETS RETAIL MEDIA EXPANSION WITH BROADSIGN OOH AD PLATFORM

The Media Shop, Broadsign | October 12, 2022

Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today (October 11th, 2022) announced a partnership that will fuel the growth of TMS’ network of retail signage. TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens spanning Coles Express petrol and convenience ...

Read More

Resources

Events

C-Suite On Deck

Fred Pike, Managing Director/CFO at Northwoods, is an experienced presenter, teacher, and blogger on GA, GA4, and GTM topics. He is a GA/GTM Practice Lead at Northwoods, DataDrivenU (Jeffalytics) Community Expert a...