Northwoods

marketingdive | February 10, 2020

Quibi was a standout advertiser at the 92nd Academy Awards ceremony on Sunday, airing five separate 30-second spots. The commercials used ticking clock scenarios drawn from Hollywood movies, like the time it takes to turn into a zombie once bitten or sink into a pit of quicksand, to spotlight the platform's focus on video content that's 10 minutes or less, a measure of time deemed a "Quibi" in the creative. The heavy TV play from the mobile-only streaming service, whose name is...

LinkedIn | June 04, 2020

LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options for Lead Ads and Video views. LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options.

Search Engine Journal | July 09, 2020

After a couple years of waiting patiently, TikTok has announced they are rolling out their self-serve advertising platform globally.The tools will give advertisers access to their tools for creative, targeting, and flexible budgeting.They also note there will be business accounts that provide additional tools, but have not specified them at this time.Advertisers have expressed curiosity, along with some frustrations about the inability to simply test ads on the platform.T...

ADVERTISER CAMPAIGN MANAGEMENT

Betterbrand | January 06, 2022

Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand's need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial. Betterbrand is entering hypergrowth....