Organic

eMarketer | November 30, 2017

As brands struggle to find the right mix of organic and paid campaigns on social media, Benefit Cosmetics has found an approach that works: Organic social media marketing is critical, supported only occasionally by paid efforts. Benefit’s assistant manager of digital marketing, Janine Nguyen, and social media manager, Angela Purcaro, spoke with eMarketer’s Maria Minsker about how the company established an effective combination for organic content and paid ads....

Facebook | March 27, 2018

When Facebook CEO Mark Zuckerberg announced in January that the site’s News Feed algorithm would further emphasize posts from friends and family, publishers that hadn’t diversified across many platforms faced a reckoning. Publishers like Little Things, despite testing its content on other platforms, found that Facebook was the best place to reach its site’s core audience of women over 30 in middle America. The site shuttered following the algorithm change because Little Things ...

Digiday | January 15, 2018

If any brands haven’t already shifted their Facebook strategy entirely to paid, then they may have to soon. The social network is changing its news feed to prioritize what friends and family share, which will reduce the amount of content that users see from brands and publishers. Agencies believe brands will have to spend more on paid ads on Facebook in order to get the same number of views further lining Facebook’s pockets. This is just the “final nail in the existing coffin&r...

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...