Position²

Retargeting, Ad Tech and Martech

ExchangeWire | July 07, 2023

Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling or any form of personal data. As advertisers increasingly move away from traditional demographic and people-based targeting tactics, they are looking for new solutions to meet this demand. This is in part is down ...

prnewswire | February 25, 2020

Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website. Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates a...

canadafootballchat | January 22, 2020

Since the adoption of the internet as our main source of media consumption, television, and subsequently, television advertising has taken a hit. There is one event that bucks this trend: The Superbowl. The Super Bowl LIV will kick off on the second of February with over 100 million Football enthusiasts watching the game. This is a fantastic opportunity for the biggest brands to target their audience. A culture has emerged where many, especially younger, viewers tune in just to see the 30 second...

Brand Marketing

IAS | December 09, 2021

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and adjust their digital campaigns within Mediaocean buyer workflow (Prisma) and automatically populate this information within IAS Signal. Initially available to select advertisers, this enhanced integration will launch globally in early 2022.
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