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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Ad Networks
National CineMedia | February 15, 2022
National CineMedia today announced a strategic partnership with Rad Intelligence (RAD AI), leveraging the power of recommendation and referral with machine learning to drive distribution of advertisers' messages through targeted social influencer networks. RAD AI's marketing platform uses machine learning (ML) and natural language technologies to deliver authentic content specifically tailored for today's savvy audience. The partnership recently completed a year-long t...
Ad Tech and Martech
Interactive Advertising Bureau | March 10, 2021
As ad-tech organizations consider AI options in contrast to treats and other outsider trackers, the Interactive Advertising Bureau (IAB) is delivering new rules and best practices for the utilization of machine learning at each level of digital advertising production. The guide draws on encounters from different distributers, organizations, and ad-tech organizations to layout nine uses going from imaginative production and logical video to inward handle mechanization and data migr...
Advertiser Campaign Management
NCS | June 07, 2022
A newly enriched, machine learning-driven version of NCSolutions' (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS). Called Next Gen Sales Effect, the new release leverages machine learning and advancements in NCS intellectual property and methodologies. The new...
torontosun | January 14, 2020
Advertising revenues for CBC TV’s English programming continued their downward trend last year, and less than 1% of the country watched its local dinnertime newscasts, according to Blacklock’s Reporter. Citing the broadcaster’s annual report, ad dollars fell 37%, from $178 million to $112.5 million. For the French service, ad revenues declined 3%, from $140 million to $136 million. “There is continued risk that our organization will not remain sustainable as we anticipate...
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