Promotion-Tools AG

Snapchat | June 08, 2020

Snapchat has confirmed its dynamic ads offering is now available worldwide, after previously being in open beta in the US. Snap had been beta testing in the UK with brands like Adidas, Topshop and Farfetch, alongside some agency partnerships with 4C, Smartl...

scotsman | March 01, 2020

A Teesside pay-per-click (PPC) advertising agency has expanded across the Border after pushing the button on a Glasgow operation. Mabo said the expansion had “been a long time coming” for the business, which has seen its staff numbers grow to 50-plus over the last six months. Managing director Lee Mabelson said: “Glasgow has similar aspirations as Mabo in the digital world – it wants to become a powerhouse and with those visions matching we see ourselves fitting in nicely...

Display Advertising

GumGum, Frameplay | June 15, 2022

GumGum, a contextual-first global digital advertising platform, announced today (June 14th, 2022) a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relev...

Advertiser Platforms

True Influence | December 08, 2021

True Influence®, powered by MeritB2B, the technology leader of data-driven sales and marketing solutions, today announced that it has partnered with The Trade Desk (NASDAQ: TTD), a leading global advertising technology company, as a primary media buying platform for True Influence's programmatic campaigns. We know that targeting the right customer at the right time is crucial to success, so we develop our products to help make that process easier. Working wit...