ResponsiveAds, Inc.

Facebook | July 24, 2020

Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap. All eyes are also on Facebook for their Q3 report.Snap had a nice 17% revenue bump in Q2, fueled by the stay-at-home orders during the Covid-19 outbreak.Despite this, they are tempering expectations for continued growth in Q3. Their caution is something that is likely to be reflected across all platforms as the Coronavirus drags on.Q3 also had a very bullish start in daily active user...

Advertiser Platforms

Digital Media Solutions | May 16, 2022

Digital Media Solutions, Inc. a leading provider of data-driven, technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced the acquisition of Traverse Data, Inc. Traverse Data leverages the power of data and technology to generate new customers for advertisers and incremental revenue for publishers, via a commercialized audience activation, re-engagement and retargeting platform. Traverse Data helps advertisers identify new audien...

Programmatic Advertising, Advertiser Platforms

Business Wire | June 28, 2023

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced the launch of its in-platform footfall attribution solution. This new measurement capability allows US-based brick and mortar advertisers to quantify the influence of online advertising on offline visits. To ensure superior location data, unmatched coverage, and expertise, StackAdapt has expanded its strategic partnership with Precisely PlaceIQ. Although there is a rise in ...

jdsupra | March 16, 2020

New York State Senator and Deputy Majority Leader Michael Gianaris (Democrat) introduced New York S.8056, which would establish a tax on a digital advertiser’s annual gross revenues derived from digital advertisements in the state. New York’s proposed digital advertising tax is very similar to the tax proposed in Maryland. The major difference is that while the Maryland tax would apply to all digital advertisement services, the New York tax would be limited to targeted advertisements...