Sacunas

DMS | October 19, 2020

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the “new normal” for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands t...

Advertiser Platforms

Adsonica, IAB Europe | October 06, 2021

Adsonica, the leading audio display advertising solution, announced its approved status as the latest vendor to join IAB Europe's Transparency & Consent Framework (TCF) and its Global Vendor List (GVL). By joining the TCF, Adsonica provides clients with independent assurance that it operates to the highest standards of data protection across audio display ad measurement. The framework, which was launched in April 2018, is designed to help all parties in the digital adverti...

Display Advertising

PubMatic | November 24, 2021

PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and meas...

searchenginejournal | April 08, 2020

Despite short-term uncertainty in early trends of reduced audio consumption during COVID-19, Spotify has remained a winner the past few years in the audio streaming space. They are continuing to move forward with their ad model growth, particularly for brands that may not have the in-house capabilities of bigger name players who routinely crank out radio ads. On the heels of a 68% increase of active advertisers over the past year, their Ads Studio product is now expanding its geotargeting to ove...