Sizmek

Amazon | May 17, 2019

Amazon.com Inc. is close to an agreement to buy the ad-serving technology of bankrupt company Sizmek Inc. in a deal that would give the ecommerce giant another weapon against Google’s dominant online ad business. The purchase could be announced as soon as this week, according to two people briefed on the matter. The deal hasn’t been finalized, said the people, who asked not to be named because discussions are still in progress. Representatives of Amazon and Sizmek declined to comment...

Amazon | June 11, 2019

When Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad platform. I saw it as a move that would reshape the landscape of advertising as we know it. On Friday, Ycor, parent company of leading European tech and data firm Weborama, announced a higher bid for Sizmek’s ad server and DCO engine. Yet an agreement for Amazon to acquire Sizmek’s ad server and DCO has already been signed and is going thr...

Weborama | June 07, 2019

Late last week, after much ad industry speculation over which company was going to pick at the Sizmek carcass, Amazon said it was swooping in. And just as the ad industry braced itself for Amazon’s further encroachment, ad-tech stalwart Weborama has added another twist by announcing it has topped the retail giant’s bid to acquire Sizmek assets. In a move surprising the industry, the France-based outfit today announced its parent company Ycor has decided to top Amazon’s offer to...

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...