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4 Effective Facebook Advertising Hacks For Small Business Owners

If your media budget is limited, here is how you can make the most out of Facebook’s advertising options. 1. Use Facebook Offers  An offer will draw the attention of your followers thus making it a great opportunity to create an exclusive discount code or sale just for them showing that you value their commitment to your brand. 2. Find a sweet spot of targeting parameters If your criteria are too specific, your campaign won’t reach many people at all. On the other hand, if you barely specify any parameters, your campaign will go largely ignored. 3. Test, test, test If a campaign isn’t performing well, always change it one variable at a time. Once you’ve discovered the winning combination of content, creative, and call-to-action, invest heavily in your campaign! 4. Likes do not translate to sales It is essential to maintain your Facebook community by investing in its growth from time to time, but don’t spend a lot of money on likes and expect sales to follow.

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Ads of the World

Ads of the World is the world's largest advertising archive and community. The front page features fresh creative tv, print, outdoor, online, dm and ambient advertisements from around the world updated at least twice daily. We also have a forum, blog and jobs sections.

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